BEVERLY HILLS, CA — (10-06-23) — It’s official, parent company of Hustler Hollywood Stores, Flynt Management Group has acquired the chain of Lovers brick and mortar retail stores from the PLBY Group. The acquisition includes all 40 Lovers stores that are based in California, Washington, Oregon, Tennessee and Texas. The acquisition also includes the Lovers nationwide distribution center.
FMG, which includes a range of adult-themed brands, companies and entertainment properties, continues to be overseen by late founder Larry Flynt’s widow, Liz Flynt.
According to FMG, Lovers will continue with its own identity, complementary brand to Hustler Hollywood, which currently operates its own distribution center and 59 brick and mortar retail stores nationwide. With the acquisition of the Lovers chain, FMG increases the brand’s retail footprint by more than 60 percent. Bringing their grand total of retail stores to 119 across the USA.
“I simply could not be more excited about this transaction,” said Liz Flynt, chairwoman of FMG. “Purchasing Lovers is the kind of move that my husband Larry liked to make—and I’m so glad that we’re both honoring his legacy and pushing our company forward for the future with this acquisition.” said Flynt.
She continued…”The synergies and geographical disparities between Lovers and Hustler Hollywood will allow us to further expand in the sexual wellness retail space, which is a dynamic and rapidly growing segment of our industry. We’re thrilled to welcome the Lovers chain and its employees into the Flynt Management Group following closing, and we can’t wait to get to work.” said Flynt.
According to FMG, completion of the acquisition is set to close on or before December 3, 2023.
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Article by: Andy Powell, Staff Writer
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