Doc Johnson, Lion's Den Launch Las Vegas Billboards

LAS VEGAS — (02-23-23) — Doc Johnson has teamed up with adult store retail giant Lion’s Den for a series of billboards across the city that features the Ritual Vibrators Collection.

Ritual debuted at the Adult Novelty Manufacturer’s Expo (ANME) in July 2022 and was officially released in December. The line is comprised of six soft-silicone vibrators—Chi, Euphoria, Sol, Zen, Aura and Dream.

“At Lion’s Den we know that sexual health is as much a part of self-care as working out, dieting or any other wellness regimen,” said Lion’s Den director of marketing Pete Potenzini. “We love that Doc is emphasizing the mental as well as the physical and emotional health benefits that come from exploring one’s sexuality.” said Potenzini.

Danny Gibson, senior buyer at Lion’s Den, added…“We knew the airy silicone feel of this line would be both well-received by and an exciting new experience for many of our customers. They really are the epitome of affordable luxury, and they make a great addition to anyone’s pleasure trove!” said Gibson.

the Ten billboards are displayed throughout Las Vegas, promoting both Ritual and Lion’s Den’s two stores located at 2923 S Sammy Davis Jr Dr and 9310 S Eastern Ave.

“I’m thrilled to be partnering with Lion’s Den on these billboards,” said Doc Johnson sales manager Kerin DeFrancis. “They understand what we wanted to do with Ritual and have committed to selling the whole line. By putting these billboards up, we’re confident people will be intrigued and turn to a Lion’s Den store to learn more.” said DeFrancis.

The campaigns are scheduled to run until the end of March.

All six of the new Ritual items are now available with displays and planograms through Doc Johnson Enterprises.

Article by: Andy Powell, Staff Writer

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