PASADENA, CA — (06-02-22) — Brick and Mortar retail giant Hustler Hollywood opens their 40th location at 36 E Colorado Blvd., Pasadena, CA. The gorgeous 2,500-square-foot location that is located in the historic Old Town Pasadena area, is the “first-of-its-kind specialty store,” created specifically for the Pasadena market, according to Hustler Hollywood Southwest Manager Jennifer Bonwell.

“This chic boutique nestled in the historic Old Town Pasadena neighborhood, a walkable shopping, arts, and dining district, is a tastefully curated selection of the retailer’s most luxurious merchandise, including lingerie, heels, fashion-forward apparel and accessories,” said Bonwell.

The boutique will also carry bath and body items and unique gifts, including games and party supplies for bachelorettes, bridal showers and festivals.

“We are thrilled that Old Town Pasadena is the first location where we will be introducing our new concept boutique,” said Philip Del Rio, VP of retail for Hustler Hollywood. “Customers will experience an elevated shopping experience with all of our bestselling lingerie items and gifts. The Late founder of Hustler Hollywood, Larry Flynt, loved Pasadena and always envisioned a store in the city, and I know right now he’s looking down on us with a smile.” said Del Rio.

Hustler Hollywood Store #40 will hold its grand-opening event on Saturday, June 11, from 6-9 p.m. (PDT).

Visit the Hustler Hollywood Store #40:

Hustler Hollywood – Pasadena
36 E Colorado Blvd
Pasadena, CA 91105 (Map It)

“Attendees, while listening to a live DJ, will have the opportunity to mingle, shop and enjoy desserts and drinks, plus have the chance to win prizes throughout the evening,” added Del Rio. “The host and emcee for the event is local celebrity drag queen, Allusia, who will also welcome a surprise industry guest who will sign autographs and take photos with fans.” said Del Rio.

One winner will receive a $750 in-store shopping spree; in addition, the first 50 guests through the door will receive a special gift bag. The event is free and open to the public.

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Article by: Andy Powell, Staff Writer

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