SEOUL, KR — (02-21-20) — BigHit Entertainment and Universal Music artist BTS debuts with 19 Million views on their new “ON” official video. BTS members V, J-Hope, RM, Jin, Jimin, Jungkook also dropped their new album Map of the Soul: 7, featuring the lead single ‘ON’.

MTV reported…”When BTS member RM dropped “Intro: Persona” last March, he hinted at what was to come. “The me that I remember and people know,” he rapped. “The me that I created myself to vent out… this is the map of my soul.” This confession set the tone for BTS’s Map of the Soul era, a creative period centered on honesty and self-reflection. It continues with the release of “ON,” the latest single from the Korean artists off their new studio album, Map of the Soul: 7.”

The song is an explosive rallying cry, complete with an entire marching band and a background chorus. There’s a steady refrain of “can’t hold me down ‘cuz you know I’m a fighter,” a sentiment that speaks to internal forces as much as they do external ones; after all, self-inflicted criticism cuts the deepest. Still, their resilience is front and center: “Bring the pain,” they sing. “Even if I fall, I come right up, scream,” Suga raps, translated to English. “That’s how we’ve always been.”

BigHit Entertainment an Universal Music released both the album and “ON” official video on Friday February 21, 2020

Watch BTS ‘ON’ Kinetic Manifesto Film : Come Prima

Artist: BTS

Video Directed by: YongSeok Choi (Lumpens)

Director of Photography : Hyunwoo Nam (GDW)

Assistant Director : Jihye Yoon, Guzza (Lumpens)

Executive Producer: Nathan Scherrer | Tiffany Suh

Produced by: Tiffany Suh

Co-Production Company : FREENJOY

genres: Pop Music | Electric Music

BTS: Official Website

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Record Label: BigHit Entertainment, Seoul, Korea | Universal Music Group (Japan)

Country: South Korea

Language: English | Korean

Release date: February 21, 2020

Article by: Michael “The Sizzler”, Staff Writer

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