William Lopez, Staff Writer

HONG KONG—Lovehoney’s Trade Sales Executive Ilona Laboviciute is in Hong Kong, for the start of a tour of Asia that will culminate at the Shanghai Adult Expo, April 13-16.

The Shanghai Adult Expo is China’s biggest Adult Exhibition where Lovehoney will showcase their most popular and exciting ranges.

“It is a really important opportunity for Lovehoney to travel across the world to speak with existing and prospective customers about our ranges,” said Laboviciute. “We can get a better understanding of what their requirements are and how we can support them. We can offer exclusive POS and encourage customers to talk to us about what we can do to support their PR plans for our great range of products.” said Laboviciute.

This will the first time the Fifty Shades Darker- The Official Pleasure Collection will be showcased in the Asian market and will make up the largest part of the Lovehoney booth.

Also, this will be the official launch of tokidoki X Lovehoney in to the Asian market. The colorful, effervescent range which takes inspiration from “kawaii” culture has recently been nominated for a prestigious LIMA (the International Licensing Industry Merchandisers’ Association) award.

The range of products showcased will range from the super premium, (Coco de Mer pleasure products) to rock ’n’ roll (Motörhead -The Official Pleasure Collection, Mötley Crüe- The Official Pleasure Collection).

Lovehoney will be based at Booth D12 at the Shanghai Adult Expo; to arrange a meeting email enquiries@lovehoneytrade.com.

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