By: William Lopez, Staff Writer

BATH, ENGLAND — Lovehoney, known throughout the United Kingdom as the largest sex toy retailer in the country, has declared April 21 “Sexual Happiness Day” with the goal to start an annual celebration of the benefits of good sex.

Lovehoney sold its first-ever pleasure product in 2002. Fifteen years ago, options to buy items to enhance your sex life were limited to brick-and-mortar stores and online outlets that more resembled porn sites.

Fast forward to today and customers are virtually limitless in finding products that cater to their needs and desires, with discreet and anonymous packaging options, anywhere in the world.

Lovehoney co-founder Richard Longhurst stated in a press release issued today to the press… “Sexual Happiness Day is a day of celebration and is designed to be inclusive of everybody, regardless of sexual orientation, gender identity or marital status: inclusivity is the cornerstone of our business. We want to inspire people to seek out their own Sexual Happiness, to be adventurous, to have fun with sex be it in a couple or on their own.” said Longhurst.

According to Lovehoney, it wants ‘Sexual Happiness Day’ to be celebrated everywhere for years to come, and for the day to symbolize a time when people can feel confident in expressing themselves.

For the first ‘Sexual Happiness Day’, Lovehoney hopes that people worldwide will be encouraged to seek out new and exciting ways to spice up their sex lives.

For more information on ‘Sexual Happiness Day’, contact Lovehoney at +44 1225 461127 | | Facebook | Twitter | YouTube

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