Williams Trading Launch Ultimate PRIDE Season Campaign

PRIDE Season just kicked off with a bang as veteran adult distributor Williams Trading Co. is pleased to offer a comprehensive marketing campaign supporting the 2018 Pride season.

This new marketing program is being supported with a partnership with JRL CHARTS, the LGBT B2B Adult News Leader. In fact JRL CHARTS will be launching a digital interactive Pride 2018 catalog, enhanced social media and a hand-curated mix of new products appealing to the adult Pride consumer.

All hand selected brands will be discounted 30% during this pride sale period effective June 1 – July 13th 2018. We are also supporting this program with our Williams Trading University (WTU) e-learning program offering over 120 vendor training available WTULearn.

The cornerstone of our 2018 Pride marketing program is the hand-curated selection of Pride-themed products from the following vendor partners including; Perfect Fit, CalExotic Colt and Packer Gear, Cloud 9 Novelties, Maia, Nasstoys All American Whoppers, Hott Products, NS Novelties SHI/SHI and Colours Pride, Pipedream Pump Worx, Pride by Avant Blush, PHS Gaysentials, AdrienLastic and Body Anal Glide, OOOWEE Anal Relaxer from Body Action.

“The hand-selected consumer product mix for the 2018 Pride season is unique as we experience significant increases in sales from specialty brands during the Pride period.” Scott D., director of sales at Williams Trading Co. told JRL CHARTS. “We have also seen unique new Pride-themed product from Hott Products, Pride Avant from Blush, NS Novelties SHI/SHI and the PHS Gaysentials product lines,” said Scott D.

To support our dealer base we created a digital interactive catalog which simplifies the product selection and ordering process. Live links embedded in each page allow customers to order from each of the hand-selected Pride brands on sale.

“We’ve narrowed the mix to help guide our retail partners with specific Pride selections. Williams Trading is a one-stop shop for all Pride-themed products,” Deanna K., Marketing & Vendor Liaison at Williams Trading Co., told JRL CHARTS. “Wholesale dealers can shop and order direct from this ‘Pride Catalog Link‘.” said Deanna K.

Lastly, we are offering dealer support in the form of Point of Sale Material from Perfect Fit, Pipedream, and a unique custom spinner rack from PHS Gaysentials for easy space allocation and retail identification. “It’s imperative that retailers carve out a section of retail space and promote these custom assortments during the Pride selling season,” remarks Rich Pyne, VP of Sales.

For product ordering and shipping information, call a Williams sales representative today at 1-800-423-8587 or visit their Official B2B site of Williams Trading Co. today.

Article by Jack MacNamara, Staff Writer