Katy Perry Features XR Brands' Cuffs in National Promo

Katy Perry Features XR Brands’ Cuffs in National Promo

By: Michael “The Sizzler” Jacobs, Staff Writer

XR Brands has teamed with multi-award nominated pop star Katy Perry for the promotion of her new single “Chained to the Rhythm” (2017), shackling disco balls to landmarks across the country using Kink Industries’ heavy-duty cuffs and chains.

“Perry’s creative team sent fans a message with XR Brands’ steel shackles that culminated with a clever political statement at last night’s Grammy Awards — and once again, XR Brands has made it into the mainstream,” said the R&D division at XR Brands.

Perry’s creative team sent her fans on citywide scavenger hunts last week to find a series of glittering orbs, each bound to the ground using XR Brands’ blacksmith-made steel shackles. Once discovered, fans could plug in their headphones to get a sneak peek at Perry’s “Chained to the Rhythm.”

“Katy Perry had a special vision for the promotion of her new single and we knew exactly what she’d need to make the most impact – our toughest stainless steel shackles,” said XR Brands, VP of sales and marketing, Rebecca Weinberg. “‘Chained to the Rhythm’ is a strategically political anthem that urges listeners to see beyond their rose-colored glasses and it was an honor to help Katy promote and celebrate her important message across the country.”

Available from Kink Industries, the shackles are custom-made of heavy-duty stainless steel with a chrome finish and hex key for a secure fit.” said Weinberg.