MODUS VIVENDI - The One Where The Roommates Hang-Out

THESSALONIKI, GR — (12-11-23) — MODUS VIVENDI is back to unveil Part 5 of “The Roommates” Campaign from FW 23-24 Collection which was inspired by MODUS VIVENDI’s new fashion approach. The highly anticipated release of the fifth and final part of “The Roommates” campaign, named “The One Where the Roommates Hang-Out” is now available for review by fashion boutiques, distributors and most of all adult consumers!

Continuing the narrative of the roommates with their shared experiences, the campaign’s final chapter captures the essence of friendship and good times. Set against the backdrop of a luxurious mansion, this part features the four roomies reveling in each other’s company, creating memories, and embracing the joy of shared moments.

The main point of “The One Where the Roommates Hang-Out” is MODUS VIVENDI’s latest collection of underwear and apparel crafted from exceptionally smooth knitted fabrics. Uniquely designed for comfort and style, the garments showcase the brand’s commitment to quality and attention to detail.

The color palette of the collection is a blend of black and purple, reflecting MODUS VIVENDI’s dedication to creating fashion that is both timeless and trendsetting. The carefully chosen hues complement the smooth knitted textures, adding a touch of elegance to the pieces.

The campaign captures the spirit of the collection as the roommates engage in playful activities, enjoy moments of laughter, and create lasting bonds. The fusion of fashion and friendship is beautifully encapsulated in each frame, highlighting the brand’s ethos of celebrating life’s vibrant moments in style.

Modus Vivendi:
Official Website

Fashion Models:
Pepe Homededeu
Pablo Brotonss
Salaman Quez
Kino Luque

Music by:
Glow City

Fashion Director:
Billy Hazel

Director Photography:
Joan Crisol

Videography:
Aticonorte producciones

Filming Location:
Thessaloniki, Greece

Release date:
December 11, 2023

Fashion Boutiques, distributors and Online Apparel superstores can get immediate ordering information by visiting Modus Vivendi’s Official B2B Platform.

Article by: Keith Witchka, Staff Writer

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