EDONISTA Director of Sales April Hoopes chats with Andy Powell

PENNSAUKEN, NJ — (10-19-23) — Retailers, JRL CHARTS Pleasure Products News present ‘Andy Powell interview’s EDONISTA’ Director of Sales and Development, April Hoopes’. The exquisite pleasure products brand that not only continues to deliver pure pleasure for users but also profits for both brick and mortar stores and online adult superstores.

Andy: April, welcome to JRL CHARTS, and congratulations on signing a massive distribution deal with multi award-winning Williams Trading Co.

April: Thanks so much, Andy! We’re crazy excited to have Williams Trading as our exclusive east coast distributor and appreciate you allowing us a chance to tell everyone about it, through JRL CHARTS Pleasure Products News.

Andy: Currently, Williams Trading Co, is distributing 15 pleasure products from the Edonista Collection, the pleasure products brand that prides itself as being on a mission to change the way that individuals from all walks of life think and talk about sex, pleasure and relationships. Give retailers more insight on your mission.

April: Edonista was created with the idea of putting education first and creating a brand that is beautiful, retail friendly, quality focused and economically friendly. We feel that sexual health and wellness should be talked about and prioritized the same as physical and mental health, and don’t believe that people should have to sacrifice quality for cost. Pleasure shouldn’t be based on budget.

Andy: That leads me to ask you about the Edonista Luca Vibrating Penis Ring that is currently available in black. What can retailers expect in sales and, what can adult consumers expect in terms of pleasure?

April: Despite Luca being classified as a penis ring, it does quite well for us as we educate on the many uses for rings outside typical penis play. Easy to hold as a clitoral stimulator and an amazing ring to upsell on non-vibrating items such as dildos and/or glass items. Or add it to your favorite vibrator to create a fully customizable dual stim toy! Super stretchy silicone, insane vibration and an MSRP of only $57 makes Luca an easy sell.

Andy: One thing I have to give you points on and that is targeting the Gay community with the Edonista Anika 3pc Anal Plug Kit and the Edonista Alessandra 4pc Anal Plug Set that are now available at Williams Trading Co.

April: I think the assumption I have seen in my years in this industry is that items for gay men especially have to be intermediate or advanced, and that’s not always the case. I love both Anika and Alessandra because I feel like they are true “training” and “starter” kits.

Plus, Alessandra is one of the few 4 piece silicone anal kits. Much of what is available in silicone is only 3 pieces. Anika is one of my favorites as it’s a great beginner kit. I often find stainless steel kits can go from beginner to “that’s definitely not fitting in my butt” with not much in between.

Anika provides that in between. It’s also unique in that the plugs are both hollow and solid. The plug itself is solid stainless steel while the stem is hollow. This gives you a better weight distribution as the stem isn’t so heavy but the plug still provides weight and fullness.

Andy: The official Edonista website states that “Pleasure is one of our fundamental goals, and it extends beyond the sensation that people might enjoy when using our products. We want everyone to reach new levels by exploring themselves and their partners free from prejudice.” Is this what your R&D team had in mind when designing the Edonista Ella Rabbit Vibrator Fuchsia?

April: Ella definitely gets overlooked as being just another dual stim, but really it is so much more. And to your question, Ella is absolutely one of those items that fits our statement. Ella’s handle doesn’t just make it LOOK elegant, but serves a fantastic purpose as well as it allows a better grip especially for people with dexterity issues, arthritis and carpal tunnel.

There’s also very little kick-back vibration in the handle, yet we didn’t sacrifice power where you need it. No one should have to bypass pleasure, especially due to medical conditions or disability. In addition, we made Ella super flexible – because we understand that all bodies are not created equal.

RELATED: Williams Trading Weekly Picks present Edonista [Watch]

Andy: You also have the exquisitely designed Edonista Quinn Silicone Bullet Vibrator with 10 Modes and, the Edonista Layla Silicone Twist Bullet Vibrator, both now available in black at Williams Trading Co. What can users expect from these two next generation pleasure products?

April: Layla and Quinn are both identical in function, just differ in design. However my favorite thing about both of these products is that they are flexible at the tip! A feature that I think often gets overlooked. Also important to note is that Layla and Quinn (like all of Edonista’s products) have a rumble motor in them as opposed to a high pitch buzzy motor.

This makes Layla and Quinn a bit more unique as so many bullet vibrators don’t have that deeper vibration. Especially in our price point!

Andy: I had to also congratulate you and the entire EDONISTA team on being nominated for the 16th Annual StorErotica Awards for ‘Best Boutique Brand of the Year”. How does it feel to be recognized by your pears in the Adult Entertainment Industry?

April: Thank you Andy! It was a huge shock as we had just released our brand in March to the industry. So to be nominated among so many amazing brands was just unbelievable. I know the awards aren’t a big deal for some people, but for me especially, they mean so much. Whether the brand itself or those of us who represent them, we work insanely hard to give the industry the very best of what we have and who we are. To be recognized for that is just indescribable.

Andy: Are you planning on releasing Display Cases for Retailers during the Holiday Season or in early 2024 for counter tops and floor displays?

April: Alright, who let the cat out of the bag?!?! 😂 Yes! We have heard retailer requests and concerns with space and budget sometimes being minimal for new products. So we will be releasing both a counter and free standing floor display, just in time for the Holidays. Both will have the ability to be customized with products, include testers and be eligible for our spiff/incentive programs.

Andy: Before I let you go April, can you give retailers any teasers on what EDONISTA is coming soon with in 2024.

April: We will be releasing both a counter display as well as a free standing floor display that you see posted above, just in time for the holidays. These will be available as shown, complete with testers and we’re hopeful that Williams Trading Co., will be bringing both of these in! We’ve had a lot of request/demand for them, so I’m excited they will be ready in time for holiday season!

Andy: Thank you April for joining me on JRL CHARTS. Please join us again soon.

April: Thank you Andy

There you go retailers, the exquisite EDONISTA brand that is a ‘MUST STOCK’ for your shelves, racks and counter displays for Holiday Season 2023.

Make sure to follow EDONISTA daily on Facebook and Instagram.

Plus retailers don’t forget to sign up for the Legendary Williams Trading Co. VIP Text List.

For immediate ordering information on the exquisite Edonista Collection, contact your veteran account manager at the Williams Trading Company (WTC), toll-free at 1-800-423-8587  |  International Calls: 1-856-662-3344  |  EMAIL  | BLOG |  Facebook  |  Twitter  | YouTube | Vimeo.

Article by: Andy Powell, Staff Writer

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