Eldorado' B2B Veteran Salesman Jeff Waterstreet Retires

BROOMFIELD, CO — (05-30-23) — Eldorado Trading Company, the award-winning distributor of adult toys, lingerie, and party supplies is celebrating Jeff Waterstreet’s retirement from the powerhouse distributor.

A Colorado transplant, Waterstreet first joined Eldorado in August 1977. As one of the 12 employees in the original Boulder location, he worked in the warehouse, packing orders.

At the time, Eldorado was stocking smoke products. By 1980, Waterstreet was offered a job in sales and began working with retail stores. Waterstreet sold smoke products for Eldorado for 9 years, before the distributor shifted their focus to adult pleasure products in 1989.

Eldorado’s Sales and Marketing Director, Derek DalPiaz, told JRL CHARTS Pleasure Products News how he has enjoyed working with Waterstreet the last few years. He shares, “Jeff has been a blast to work with. He’s always in a good mood and has the best one-liners EVER! He also is a wealth of knowledge about everything adult – products, vendors, customers, and the history of Eldorado and the industry. He will be missed, and the office just won’t be the same. I’m very happy that I’ve had time to work with him and get to know him. I wish him the best in retirement.” said DelPiaz.

Eldorado CEO, Wanda Garland has so many fond memories of all the things, events and changes that Jeff has experienced and been part of while at Eldorado. She shares, “Jeff evolved with Eldorado over the last 46 years, from our early days distributing smoking accessories and throughout all our time within the pleasure products industry. Jeff is quite a character and has a great sense of humor. We couldn’t have asked for a more loyal and dedicated worker! He has been an integral part of the company for a very long time and will be missed. Here’s to Jeff and may he have a great retirement!” said Garland.

Eldorado celebrated Waterstreet’s retirement with a commemorative plaque and cupcakes for the entire Eldorado team. He and his wife Sherry, plan to move to move Kansas to be closer to their family. When asked for a quote for his final PR, Waterstreet chose to reference the Grateful Dead: “What a long, strange trip it’s been.”

About Eldorado
Eldorado is the premier international wholesale distributor committed to the adult retailers’ success. Our distinct inventory selection boasts over 19,000 products, including an unparalleled lingerie selection. Eldorado delivers exceptional customer service, fast shipping, educational resources, and fulfillment services to elevate your business.

Article by: Andy Powell, Staff Writer

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