DALLAS, TX — (12-16-21) — Top, natural intimates’ manufacturer Sliquid is pleased to announce the promotion of Erik Vasquez and Kyleah Orwig to VP of Marketing and Creative Director, respectively.
“Erik and Ky are the team that has diligently been guiding our marketing efforts for the past year and a half,” says Dean Elliott, Founder, and CEO of Sliquid. “They make a great duo and can collaborate effectively to produce the interesting and distinctive content you associated with our brand. I am grateful to have them on team Sliquid and I’m excited to see what they accomplish in their new roles.” said Elliott.
Erik began his career with Sliquid in 2017 as a brand ambassador for the Sliquid LGBTQ-focused product range, RIDE BodyWorx. A year later, he was promoted to Marketing Director, for which he is a two-time nominee for XBIZ Marketing Executive of the Year.
In the newly minted role of VP of Marketing, Vasquez is responsible for the results of the company’s overall marketing strategy. Under his direction, the marketing team will design comprehensive and cohesive marketing plans that set forth short-term and long-term goals, which include scaling brand awareness and visibility, leveraging existing and new revenue channels, implementing B2B sales support resources and partnerships, and targeting new and existing customers to offer a better, more engaging customer experience.
“I am honored to be promoted to VP of Marketing,” says Vasquez. “I have spent the last 4 years identifying, harnessing, and executing the marketing strengths and capabilities of the Sliquid brand. I have a clear and solid vision for the brand’s future direction. I am proud to work for a leader in the pleasure products space, and I’m excited to play an integral role in ushering Sliquid into its 20th year in the marketplace.” said Vasquez.
Kyleah Orwig, currently Print and Digital Artist since her hiring in June of 2020, is being promoted to Creative Director. In her new role, Kyleah will oversee all creative decisions regarding Sliquid websites, social media platforms, and sales and marketing collateral.
With her unique and varied creative abilities, which include illustration, video production, and photography, she will play a key role in driving the brand’s overall aesthetic and visual representation.
“Extremely humble! That’s all I can really say,” Orwig gratefully stated. “I am extremely excited for this opportunity to grow in the industry and to expand my creativity. I can’t wait to help Sliquid grow!” said Orwig.
Kyleah can be reached directly via EMAIL or by calling (214) 821-4400 ext. 207.
Article by: Andy Powell, Staff Writer
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