By: Andy Powell, Staff Writer

PENNSAUKEN, NJ – Veteran adult distributor is pleased to announce retailers can pre order the new “Fifty Shades Darker” collection of bondage products from “Lovehoney” – the only line of adult novelties approved by Fifty Shades trilogy author E.L. James. The complete collection of Fifty Shades Darker products can be viewed in a digital flipsnack catalog HERE.

The “Fifty Shades Darker” collection encompasses fourteen beautifully constructed restraints, punishment tools and sensual body adornments that best depict items featured in the upcoming movie, Fifty Shades Darker, scheduled for release Valentine’s Day 2017. All of which prominently display the official Fifty Shades of Grey licensing label.

tokidoki-pre-order-guide-williams-trading-companyUniversal Studios released the first official trailer last September and it amassed an unprecedented 114 million views in its first 24 hours from various digital platforms. It received more than 2.5 million views on the film’s official Facebook page.

Over 39.4 million views came from North America, while 74.6 million views came from over 32 international markets, including the U.K., Mexico and France. This broke the previous record held by Star Wars The Force Awakens when it racked up 112 million views in the same amount of time in October 2015.

“As with the release of the books and the first movie, Fifty Shades Darker is slated to increase adult novelty purchasing once again as curious newcomers and mainstream adults become interested in replicating the bondage scenes and steamy sex depicted in the series,” Erin V., marketing and vendor liaison at Williams Trading Co., told JRL. “Although it’s unclear how long the uptick in adult sales will continue after the movie release, it’s a sure bet it will draw new customers into an adult store.” said Erin V.

“Now is the perfect time for retailers to prepare for the Valentine selling season,” Scott D, director of sales and marketing at Williams Trading Co., told JRL. “This new offering of high quality silicone toys and quality bondage items is sure to create a buzz on the retail floor and increase sales.” said Scott D.

Retailers can get more information on the “pre-order program” for your “adult sex toys” section by contacting your “Williams Trading Co.”, sales representative today at 800-423-8587 direct at 856-662-3344 or email for more information.

Follow the Williams Trading Company @ExtremeWTC and Lovehoney @Lovehoney.

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