PENNSAUKEN, N.J. — (11-05-18) —The Williams Trading Company has confirmed that they are now stocking and shipping the New Sincerely Collection by Sportsheets.
The Sportsheets Midnight collection has now transitioned to ‘Sincerely’. The new line includes 16 existing items along with 16 new additions. The new collection features new packaging that includes an “exposed touch” window that allows the customer to touch and feel the quality of the product.
Award winning pleasure products manufacturer Sportsheets, also incorporated a bright color pallet, detailed icons on every box and magnet closures to upgrade the quality of the packaging.
Adult Retailers Can Review the Entire Line Up when you Click Here
New items include an array of different bondage items including leashes, cuffs, collars and nipple clamps in lace and fur textures.
“The upgrade to the packaging gives an enhanced look to the brand.” said Ron Kohls, Senior Sales Representative at Williams Trading. “I believe the new Sincerely line has a great design and gives a very sophisticated feel for a great price point,” said Kohls.
In support of the new line for retailers, Williams Trading is also offering planograms and testers for in-store support. One option for the planogram includes all Sincerely products and the other option includes the 16 newly introduced items.
Each planogram has a vibrator display that allows for customer engagement. Product testers are included with the purchase of the Planogram and can be placed on shelves or slat wall.
Plus retailers, as an added bonus, the Sportsheet’s Sincerely product assortment appears in the 2018-2019 Fall Essentials Digital Catalog from Williams Trading Co. This digital catalog features Sincerely on pages 47-48 and can be viewed here.
Article by: Jack MacNamara, Staff Writer
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