Williams Trading Confirm Launch of LELO Sona E-Learning Module

By: Jack MacNamara, Staff Writer

Leading award-winning distributor Williams Trading Co., has confirmed to our newsroom that in support of the new LELO SONA collection, Williams Trading Co. has exclusively launched a new e-learning program featuring the SONA Sonic Massager product line from LELO.

According to the company’s sales division, the new high tech luxury product SONA is a unique sonic clitoral massager. It doesn’t rely on vibrations like a conventional sex toy. Instead, it uses sonic waves and pulses to stimulate the entire clitoris.

You can view the Williams Trading University (WTU) module here on the new SONA Collection product line.

“With the unique features offered on this product line and sales success, as a cornerstone distributor, we collaborated with LELO to introduce this brick and mortar e-learning training module,” Scott D., director of sales and marketing at WTC told JRL CHARTS.

Plus retailers, in addition to the free e-learning training module as a special brick and mortar exclusive with LELO, Williams Trading Co. is offering a new retail tester program with purchase of three units.

“The SONA Vibrator is super strong in combination with the tester program, this will definitely continue to be a Spring best-selling luxury product,” added Rich Pyne, vice president of e-commerce sales at WTC.

Williams Trading University (WTU) is a free resource provided to our dealers with the collaborative support of the of our vendors. Since its September 2015 launch, WTU certified over 62,000 store associates, impacted retail sales growth and providing a better store experience for all customers. View the complete portfolio of e-learning courses here at WTULearn.

The full LELO SONA product line is now in stock for immediate shipment. Williams Trading Co. offers drop shipment services for all e-commerce channels.