WEST HOLLYWOOD, CA — Popular Chi Chi LaRue’s brick-and-mortar adult store will transform itself into a “ginger emporium” Thursday Dec. 6, for the launch of the Red Hot 100 underwear collection and 2019 calendar. Those interested in reviewing can visit Facebook.
Photographer Thomas Knights and Red Hot calendar models will press the flesh during the event; after 10:00 p.m., they will move around the corner to The Abbey nightclub for a meet-and-greet.
“In 2014, the Red Hot exhibition landed in New York generating unprecedented global media attention,” said a representative at Chi Chi LaRue’s. “Now in its sixth year, the Red Hot movement hits Los Angeles, bringing together America’s hottest ginger jocks in one outstanding 2019 calendar shot at Muscle Beach.”
The debut of Red Hot 100 underwear collection will be available exclusively at Chi Chi LaRue’s until its global launch in early February 2019, during Fashion Week. “This is a chance to get a piece of the action, pre-launch, and a perfect opportunity for that unique Christmas present,” said the rep.
According to the adult store, the Red Hot 100 underwear collection “showcases the brand’s iconic logo on a 1.5-inch elasticated waistband and is available in three styles: ‘Trunk,’ ‘Hip Brief’ and ‘Jock,’ in three colors: blue, white and black. The ultra-sexy range is designed from the bottom-up, made from super-soft, luxury stretch cotton with a bigger, more comfortable pouch.”
“We’re excited to have the Red Hot men in the store, and to be part of the Red Hot 100 launch — these men are on fire!” added Chi Chi LaRue.
Chi Chi LaRue’s adult store is located at 8861 Santa Monica Boulevard, West Hollywood, CA 90069 (Map It). For more information, call the brick & mortar adult store at 1+323-337-9555 | Facebook | Instagram | Twitter.
Follow Photographer Thomas Knights on Facebook.
Article by: Andy Powell, Staff Writer
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