By: William Lopez, Staff Writer

WEST HOLLYWOOD, CA — Channel 1 Releasing (C1R), the parent company of Rascal Toys, has created a Pride-themed cock ring and will debut it this weekend at Chi Chi LaRue’s in West Hollywood during the Resist March taking place June 11.

Made of 100 percent velvety soft silicone and featuring all colors of the Pride flag rainbow—the symbol of lesbian, gay, bisexual, and transgender pride and LGBT social movement— is also available for purchase at ChiChiLaRues and BoneyardToys.

Adult consumers can join Chi Chi LaRue’s when they will be joining the march from Hollywood to West Hollywood, where the world’s first Pride Parade was born in 1970.   Drop into Chi Chi LaRue’s located at 8861 Santa Monica Blvd. in West Hollywood between today and Sunday, June 11, to get your free #Resist Sign (while supplies last), and join them in the #ResistMarch.

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Instead of the usual parade for LA Pride, Christopher Street West (CSW) and the community have organized a #ResistMarch. By participating in this year’s march on June 11, participants can demonstrate their commitment to equal rights for the LGBT community, for women, for immigrants, and for people of all races and to let the world know that they will not be divided.

“As crazy as it sounds, this year more than ever we need to advocate more than ever for equality and human rights for all,” said Chi Chi LaRue.

The #ResistMarch will take place at 8 a.m. Sunday, June 11, at the corner of Hollywood and Highland and follows a 3.2-mile route to Santa Monica Boulevard and Robertson in West Hollywood.

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Supplies of #Resist protest signs are limited, so please make sure you stop by early to pick up your sign and also join them all weekend long at Chi Chi LaRue’s for their Cock Ring Toss where you could win a free award-winning Skwert.

Retailers can get more information on the new PRIDE Cock Ring by contacting C1R at 800-997-9073 | (323) 337-9500 | | | C1R.comFacebook  | Twitter

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