pjur group Launch Superhero Collection Promo Campaign

By: Keith Witchka, Staff Writer

WASSERBILLIG, LUXEMBOURG — pjur has launched a new promotional campaign for its pjur Superhero Collection which is flawless in its packaging.

Swiss lifestyle shop plusherz features the campaign’s main attraction — a life-size pjur superhero made of cardboard, which the pjur group previously unveiled at eroFame. In addition, a promotional film for pjur superhero products will appear on a television. Tester stations, flyers and posters round off the advertising campaign.

“We especially wanted to gear part of our business towards male-oriented products,” said Steven Stebler from plusherz. “Of course, the pjur superhero products as well as the new pjur “Man Xtend cream” and the “pjur Man Steel gel” have slotted in superbly. Thanks to pjur for the great PoS materials.” said Stebler.

pjur key account manager Stefan Daniel added, “plusherz has listed almost all pjur products and showed great interest in the large superhero stand-up display at eroFame. The campaign has been a resounding success and we wish to thank plusherz for carrying it out so wonderfully well.”said Daniel.

The unique intimate care product, specially designed for prolonged enjoyment for men. Optimised formula with more highly concentrated ingredients and ginger.Suitable for external use on the skin. For longer performance!

• Delay Spray for Men – Optimised Formula
• With Natural Ginger Extracts
• Reduces Over Sensitivity on the Skin

Retailers interested in the superhero stand-up display can contact the pjur sales team at +352 – 748989 | Fax +352 – 748990 | Info@pjur.com. Follow pjur group on Twitter daily.