By: Andy Powell, Staff Writer
BROOMFIELD, CO – The multi-award winning Eldorado is gearing up for what could be a record holiday season in retail with all of their top selling brands that are continuing to impress not only reviewers but also retail merchants and most of all, adult consumers!
Leading the charge in making sure that Eldorado continues to dominate in the adult entertainment marketplace with adult toys, party supplies and some of the hottest lingerie for men and women nationwide, is none other than industry veteran Marketing Manager Allison Travers, who I managed to get a hold of to get the inside scoop on all of the major activities the company has in store for the holiday season.
Andy Powell: Allison, you know that Eldorado is always welcomed on the LGBT B2B Adult news Leader. I have to ask you right off the bat…Holiday Season is coming! and judging by the amount of new products that are scheduled to ship in November and December, are you anticipating a record in sales for Holiday Season 2017?
Allison Travers: We are certainly planning for it! Our warehouse is already in Holiday mode and packed to the max with product. We have seen a lot of mainstream media coverage on various products this year and we believe that will lead to more consumer demand than ever.
Andy Powell: While Eldorado is busy breaking sales records in wholesale to retail, we have also learned that Eldorado has launched Lesson 11 ‘Dress Me Up, Tie Me Down – BDSM Basics. Tell us how its going for retail merchants with the Elevate U Series that is a must take line of courses to help retail merchants achieve success with their customer base.
Allison Travers: The Elevate U e-learning series has been a huge hit with retailers with over 600 learners enrolled and active in the program and more people interested every day. The program is a must for retailers who want to go above and beyond to distinguish themselves from online big box retailers by offering their customers great service. The program goes beyond just product focus and covers 16 different sexual health topics to give retailers the tools to help the end consumer make informed decisions about their purchases.
Andy Powell: Now Allison I wouldn’t be doing my job as a good reporter for retailers if I didn’t ask you about the stunning new Luxury Catalog Library that Eldorado launched at the end of September. Tell retailers who have not yet reviewed this sensational catalog about the sizzling items now shipping through Eldorado.
Allison Travers: The new Luxury catalog is a carefully curated selection of Eldorado’s latest innovative and unique items to cater to stores’ high-end clientele. Some standout products include the new Kiiroo Onyx2 male masturbator and Pearl2 g-spot vibrator that facilitate intimate touch from anywhere in the world. It also features the Womanizer, new products from Jimmyjane and Rianne S. The Luxury catalog also includes bondage items from Eldorado exclusives Steamy Shades and EasyToys. We also like making our catalogs more than just a buying tool so we have also included helpful articles on various topics.
Andy Powell: With the amount of orders that are coming into Eldorado daily from retailers, some merchants especially start-ups, want to know if there will be any Drop-Shipping to help meet their high demand from adult consumer orders?
Allison Travers: Eldorado was the pioneer in our industry with regards to ‘Drop Shipping’. We have years of experience doing this and can also help retailers build out things like in-store kiosks and websites to help generate sales for items they do not stock. Our Store Extender Program gives even the smallest brick and mortar store the ability to offer their customers access to all of our 19,000+ products shipped right to their home.
Andy Powell: Will there be POP Displays for various brands available for the Holiday Season from some of the multi-award winning brands that Eldorado carries daily for retailers?
Allison Travers: Eldorado stocks a number of eye-catching point of purchase materials and displays for retailers. We just received the awesome JOPEN Amour display which showcases the product line mirroring the beautifully designed packaging of the individual products. We are also picking up the Jack Rabbit displays from CalExotics just in time for the holidays.
Andy Powell: The EasyToy Collection, the fresh new Comedy Central Licensed Broad City Line from Lovehoney. The Skinsation line, wow, what other exciting new lines are coming down the pike to close out 2017 and start 2018 from Eldorado?
Allison Travers: One of the most prominent releases is the Fifty Shades Freed collection from Lovehoney. With the last movie installation in the franchise slated to release on Valentine’s Day 2018, this line will be a must for retailers. Another line we are excited to stock is the new Eldorado exclusive Steamy Shades line from ST Rubber. It’s the perfect beginner bondage line with a wide range of products and inviting packaging. New to Eldorado is the high-tech line from SenseMax and coming soon is the new collection from PornHub and Ann Summers.
Andy Powell: Retailers have been asking about more manufacturers producing video demos of their product lines, do you see manufacturers investing in this particular marketing tool for retailers in 2018?
Allison Travers: We have seen some recent increase in this. b-Vibe has started to crank out helpful product videos for retailers and end consumers. Several of the major players already have YouTube channels with product demos, or demos on their websites such as CalExotics and Pipedream. Eldorado has curated our own YouTube channel with over 1,400 videos and 4,100,100 views. We took this one step further and by producing Elevate U in co-operation with The Center for Sexual Pleasure and Health that teaches retail staff how to really help their customers understand how various pleasure products can help them achieve and enhance their sex lives.
Andy Powell: Allison, you know I have to ask about the now in stock Rianne S collection which brings retailers the Rianne S Bella Mini G Floral (Deep Purple) and the Rianne S Bella Mini Body Wand (French Rose). How did your veteran buyers at Eldorado know to bring this exquisite line to your award winning top selling brands?
Allison Travers: Eldorado has been carrying Rianne’s products since 2012 so bringing in additional products from them was a no brainer. Our Purchasing team has done a great job in scouring the industry for the latest and greatest products. They collaborate with the Sales team to determine which products to bring in. Offering unique and interesting products is what we pride ourselves on doing.
Andy Powell: Tell us about the sexy Pink Lipstick collection that is set to street in retail at the end of October. This line up could drive women crazy with excitement and retailers with their profits!
Allison Travers: Pink Lipstick has expanded its plus size selection to include two sizes to fit a wider range of bodies which we think retailers will really appreciate. Select styles are available in their new Plus Size O/S, which fits most up to 1X-3X, and their Plus Size, which fits sizes 1X-2X and 3X-4X. These new plus sized styles include sexy two piece sets, teddys, chemises and dresses. They have also expanded their One Size line and combined S/M and M/L sizing line that consists of teddys, sets and dresses.
Andy Powell: Allison, I couldn’t let you go without sending a shout out to our dear friend Larry Garland, who passed away earlier this year. The staff and management were shocked and heart broken over his loss. Eldorado has been a major sponsor of the LGBT B2B Adult News Network for years and it was like losing a member of your immediate family. How is everyone doing at Eldorado?
Allison Travers: Thank you for the kind words Andy. Larry was an amazing human being and businessman. He touched so many of our lives in a positive way and was a true pioneer in our industry. As with the loss of any great leader, there is a recovery and healing period that we all must endure. We continue to adjust to this devastating loss, but we know that Larry would want us to carry on and continue his vision and passion for Eldorado. We have regrouped as a team and are dedicated to carrying on his legacy. His wife Wanda who has been an integral part of the success of Eldorado for the last 40 years, has assumed the role of chief executive officer and we are confident that Eldorado will continue to set industry standards under her leadership.
Andy Powell: Allison we have to make sure that retailers know to visit Eldorado daily on Social Media at Facebook and Twitter. “A MUST FOLLOW” Retailers!…Will the publicity division be doing anything special for social media during the holiday season?
Allison Travers: We do have several social media promotions in the works before the end of the year where stores have a chance to win products from great manufacturers. Not only do we run special promotions and contests on our social media channels, but we also share sales, helpful business tips, sexual health information and news. So if retailers don’t follow us already, they definitely should!
Andy Powell: You are the best Allison and thank you for chatting with me here on JRL CHARTS.
Allison Travers: Thank you so much Andy! It has been a pleasure speaking with you. As always we appreciate the continued partnership between JRL CHARTS and Eldorado!
Make sure to visit Eldorado.net daily retailers on Facebook | Twitter because they are always uploading some of the hottest products in sex toys, Bachelorette party supplies, women’s lingerie, men’s underwear/swimwear and more! Plus, you know we have to give a special shout out to Eldorado CEO, Wanda Garland from the JRL CHARTS Editorial team.
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