By: Jack MacNamara, Staff Writer

LONDON — Covered on Technology giant CNET, British Condoms has launched its new marketing campaign on a new “smart condom” called the i.Con that uses nano-chip technology to measure sexual performance and detect STIs.

With a reusable, one-size-fits-all band that looks like a Fitbit, the $80 device enables users to check out logged data on their smartphones.

According to British Condoms lead engineer Adam Levers, the ‘i.Con’ measures the number of calories burned during sex, the speed of a man’s thrusts and how long he lasts. The i.Con also will help indicate potential STIs present. The band slides around the base of a penis and can be paired up with a normal condom,” said Levers.

“It’s here and it’s beautiful,” Levers told Metro. “We wanted the i.Con to look refined, non-intrusive and lightweight. There is absolutely no hindrance to the user and that was our main goal.” concluded Levers.

i.Con currently is available for pre-order on the official British Condoms‘ website. It is scheduled to street in January 2018.

Retailers can inquire about the i.Con Smart Condom by contacting British Condoms at 0330 123 3112 | Facebook | Google+ | Pinterest | Twitter | YouTube

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