By: Andy Powell, Staff Writer
Eldorado Trading Company, the award-winning distributor of adult toys, lingerie and party supplies, was honored with the 2018 AVN ‘O’ Award for Outstanding Marketing Campaign for its Elevate U e-learning series.
The ninth annual AVN ‘O’ Awards were announced Thursday night during the AVN Novelty Expo held at the Hard Rock Hotel and Casino in Las Vegas. The ‘O’ Awards recognize the industry’s best products, lingerie collections and more in over a dozen categories.
E-learning program takes home Outstanding Marketing Campaign!
“We are thrilled with retailer participation and how stores have incorporated Elevate U into their business practices and changed the way they engage with their customers,” comments Allison Travers, Eldorado’s Marketing Communications Director. “We are grateful to AVN for this award, and the recognition this brings to the Eldorado marketing team and the Center for Sexual Pleasure and Heath for their hard work to make this invaluable resource a reality.” said Travers.
Elevate U is a comprehensive, 16-lesson e-learning series that covers a variety of sexual health topics. The program is designed to go beyond product focus to give adult retailers and their employees the tools and knowledge they need to become a sexual health resource in their community. The e-learning series is available to active Eldorado customers as a value-added service and new lessons will be released throughout the beginning of 2018.
“I’m so proud of the work Eldorado and The CSPH have accomplished,” says Kira Manser, Clinical Director at The CSPH and one of the personalities of the program. “The values and approach that Elevate U takes is so different and essential in this industry! It is so validating to see education and learning become a central part of keeping the adult and pleasure industry relevant and growing!” said Manser.
Eldorado congratulates all the nominees and winners of the AVN ‘O’ Awards and thanks manufacturer and customer partners for their continued support.
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