Eldorado Trading’s Elevate U Wins Marketing Campaign of the Year

By: Andy Powell, Staff Writer

BROOMFIELD, CO—Eldorado Trading Company has been awarded the Marketing Campaign of the Year trophy at the 11th Annual StorErotica Awards for its e-learning series, Elevate U. The award was presented Monday night at the award ceremony which took place during the Adult Novelty Manufacturers Expo (ANME) in Burbank, California. The sexual health certification series that launched at the beginning of the year was developed in partnership with the non-profit organization, The Center for Sexual Pleasure and Health (CSPH).

“It is a tremendous honor to receive this esteemed award and rewarding to be recognized amongst all the other great companies who were nominated,” said Eldorado Marketing Communications Director Allison Travers. “A huge thank-you to StorErotica, our loyal customers and industry partners for your support. As competition in our industry continues to intensify, Eldorado is committed to helping our customers stand out in their communities and be a true resource for consumers.”

Elevate U is a comprehensive, 16-lesson e-learning series that covers a variety of sexual health topics. The program is designed to go beyond product focus to give adult retail owners and their employees the tools and knowledge they need to become a sexual health resource in their community.

The lessons are intended to empower Eldorado’s retailers with accurate sexual health information so they can confidently and correctly answer sexual health-related questions. With this knowledge, retailers can offer customers an excellent in-store experience that will help create repeat business, help the retailer become a trusted community resource and give the retailer have a competitive advantage.

Kira Manser, Clinical Director of The CSPH and one of the main personalities featured in the program said, “We’re beyond thrilled that Eldorado is being recognized and celebrated for Elevate U. This innovative program stands alone in the industry in its commitment to comprehensive sexual education. Eldorado is setting a new high standard for the industry in sexual health education and outreach.” said Manser.

Elevate U is dedicated to the memory of Eldorado founder Larry Garland, to commemorate his longtime passion and commitment to sexual health and wellness education that was always at the forefront of his mission.

The e-learning series is available to active Eldorado customers as an added value to working with Eldorado, and lessons will continue to be released throughout the remainder of the year.

Retailers can get more information about Elevate U and to enroll in the program, visit Eldorado.net/ElevateU or email ElevateU@eldorado.net.

To learn more about The CSPH, please visit TheCSPH.org.

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