By: Jack MacNamara, Staff Writer
LOS ANGELES, CA — Maia Toys is proud to announce that its newest hire, Lisa Hanna, is the company’s new president of sales.
Hanna comes to Maia Toys with more than 15 years of pleasure industry experience working with manufacturers and distributors.
“I have developed numerous relationships over the years and found the team from Maia to be genuine and driven,” said Lisa Hanna.
Her myriad customer connections and longstanding friendships were key in the decision to add Hanna to the team, said a Maia Toys spokesperson.
In her new role, Lisa Hanna will work with the Maia team and recent hire Vice President of Sales Nicole Talley, to promote their re-branding efforts and proactive approach to customer service.
“Lisa and I have different strengths, but complement each other so well,” added Talley. “We worked together for 5 years in distribution, and Lisa is a well-respected veteran in our industry. It was just an easy decision for us at Maia to bring her on board.” said Talley.
In addition to driving market share, Hanna aims to assist with product development and Maia’s marketing make-over.
“I recognized that they had quality products, but just needed a few adjustments that could enhance the brand,” said Hanna. “I decided to join the company because I wanted a challenge of taking them to a higher level of success.” concluded Hanna.
Lisa Hanna’s hiring comes hot on the heels of Maia Toys’ complete brand rebuild. The company has accelerated back into the spotlight this summer with new luxury products, a growing team, and a novel marketing design.
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