LONDON — (12-27-18) — Boots UK, one of the largest health-and-beauty retailers in the the United Kingdom and Ireland, have expanded their inventory by stocking the So Devine collection of sex toys.
This is the second major deal for the pleasure products market as last month U.K’s Sainsbury’s struck retail distribution deals with Rocks-off Ltd. and LELO for several of the companies’ pleasure products for both eCommerce and brick and mortar locations.
Boots UK follows Sainsbury by stocking the So Devine collection of love eggs, massage wands, and vibrators.
Prices range from £7.99-($10.11USD) for the Vibrating Bullet and as high as £54.99 ($69.60USD) for the stimulating vibrating Love Egg. Boots UK customers can purchase your sex toys online and have them delivered or set up for pick up at a Boots UK store near you.
“Your product will be sent to you or your local store in discreet packaging” said Books UK. “So discreet that even our in-store colleagues won’t know what you are collecting.”
So Devine has made a major score by being the company’s first mainstream retail chain, which is a subsidiary of Walgreens Boots Alliance Inc., to carry adult toys. Boots UK is now following the lead of Sainsbury’s, another giant retailer with 1,415 stores in the U.K.
Boots UK operates 2,500 stores ranging from local community pharmacies to large destination health and beauty stores throughout the UK and Ireland.
Article by: Jack MacNamara, Staff Writer
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