Bloom - Troye Sivan New Music Video Hits 10 Million Views

‘Bloom’ is the latest single released by Australian Pop Superstar ‘Troye Sivan’, has once again landed the young pop star another hit by capturing over 10 Million views in only 8 weeks.

‘Bloom’ is the title track of his second studio album and is the third single off the album released by EMI Music Australia.

Written by Troye Sivan, Peter Svensson, Leland and the track’s producer Oscar Holter, ‘Bloom’ was released by EMI Music Australia on May 2, 2018.

Troy Sivan revealed the ‘Bloom’ song during an interview with Popjustice. Sivan described the song as “complete pop. Like: ‘Katy Perry Teenage Dream’ pop”, deeming it “the most subversively queer song on the album”.

“It’s that light, sonically.” said Sivan. “Lyrically it’s a bit more cheeky. It’s just a really fun song. I wrote it with Leland and we were dying laughing and just having the best time writing it. Lyrically I think it’s the most subversively queer song on the album. That’s kind of what makes me like it so much — it’s almost like a little inside joke. It’s [sonically] very consumable pop music so I can imagine the masses understanding it a little bit more, and that’s funny to me. I don’t even think it’s necessarily the big single or anything like that, but I really hope the song ends up spreading its wings way further than the people who wouldn’t normally listen to my music.” Sivan told Popjuice.

According to EMI Music Australia R&B division, ‘Bloom’ is a pop anthem about queer desire. The song starts with “looming, atmospheric synths”, before building up to an euphoric chorus which “introduces a sharp, driving snare”. As the song progresses, Sivan “moves into a second chorus and rides a wave of sparkling beats to a heady crescendo”