Vibratex name Sarah Tomchesson as Director of Marketing

NAPA, CA — (01-02-24) — Vibratex, the company behind the iconic Magic Wand® brand, announce that they have named Sarah Tomchesson as its new director of marketing. According to Vibratex CEO, Ken Herskovitz, Sarah Tomchesson will lead the company’s brand, wholesale, and consumer marketing efforts.

An industry fixture with multi-faceted expertise, Sarah has served sectors ranging from retail to manufacturing. As a veteran of both Babeland and Pleasure Chest chains, she managed stores, outreach & education programs, and business operations.

Since 2019, Tomchesson has operated Damiana Productions, a consultancy providing digital content and brand marketing strategy to clients that include Lovehoney, Fun Factory, b-Vibe, and more. Additionally, Sarah is a certified sex educator, podcaster, and LGBTQIA+ rights advocate.

Tomchesson currently serves as Vice Chair of SIECUS – Sex Ed for Social Change.

“As a larger-than-life brand, Magic Wand deserves to be guided by someone very special,” explains Vibratex CEO, Ken Herskovitz. “To say Sarah is well-suited for this role is a substantial understatement. We’re all thrilled for the opportunity to work with her.” said Herskovitz.

“I could not be more pleased to join the Vibratex team,” added Sarah Tomchesson. “This opportunity to help shape the ongoing legacy of Magic Wand, one of the most iconic brands in the industry, is an absolute honor.”

In addition to overseeing Magic Wand marketing, Sarah will also manage the upcoming Vibratex brand update and related marketing. Retail customers should follow this space for additional information throughout 2024.

Retailers can get more information on Sara Tomchesson by contacting Vibratex Toll-Free at 1-800-222-3361 or 1-888-558-9778 |  EMAIL. | Instagram | X.

Article by: Andy Powell, Staff Writer

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