GARDEN CITY, N.Y. — (05-03-23) — Leading pleasure products brand Blush announced on Tuesday that health and wellness veteran JoAnn DeTurris has joined the company as its new Chief Operating Officer.

“I am thrilled to be stepping into this role at this point in our industry’s history,” said DeTurris. “The world is openly discussing matters of sexuality and its links to health and wellness. As a minority-woman-owned business, Blush is poised to expand our footprint and lead the sexual wellness conversation through our unique educational programs, expanding field operations and innovative product offerings.” said DeTurris.

According to Blush, DeTurris will take over all operations of the manufacturer, giving co-founders Verna Meng and Eric Lee the opportunity to focus on strategic development initiatives.

“Since joining us, JoAnn has earned the respect from the entire Blush team for her extraordinary people skills and ability to tackle obstacles with creativity and innovation,” said Verna Meng. “She’s shown enormous wisdom by facing obstacles with inspiration and positivity. We are proud and honored to announce JoAnn as our new COO and confident that her leadership will help bring Blush to the next level.” said Meng.

DeTurris’ background includes working with large consumer packaged goods companies and some of the world’s most recognizable licensed properties.

Eric Lee added that “JoAnn will focus on creating strong partnerships with our distributor and retail partners while implementing efficiencies we can scale as our business grows,” said Lee.

DeTurris boasts more than 25 years of business development in health, wellness and nutrition, most proudly with supplement company Nature’s Bounty, creator of the top natural vitamin company Natural Organics. DeTurris also has extensive experience in top-level brand licensing, as well as consulting and development for small businesses.

Retailers can learn more about Blush and view the company’s latest offerings by visiting or logging into your account at Follow Blush Novelties on  Facebook   | Instagram  | Twitter  | YouTube.

Article by: Andy Powell, Staff Writer

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