LAS VEGAS, NV — (10-03-22) — Calvin Klein introduces ‘Calvins or nothing’ Underwear campaign commercial starring Belgian professional footballer, Romelu Lukaku. The commercial and photoshoot were shot by Gray Sorrenti and, the campaign captures Romelu Lukaku in simple, yet striking black and white portraits.

Calvins or Nothing Underwear-Calvin Klein Fall 2022

Calvins or Nothing Underwear-Calvin Klein Fall 2022

According to Calvin Klein’s exclusive distributor PVH, “The campaign reflects the elevated, considered designs of its latest Underwear collection and channels the brand’s minimal, impactful aesthetic. The images and videos convey the brand’s signature style, strongly rooted in sensuality.

New refined and casual styles include Embossed Icon, featuring a new logo treatment, and updated Modern Cotton silhouettes that reimagine our classic Underwear offerings. Bonded Flex introduces wire-free support in an innovative seamless knit, and CK Black features a minimalist take on seductive, graphic lace.”

The campaign launches globally today, September 27, and is available to shop on Calvin Klein.

Watch Romelu Lukaku in Calvins or Nothing (2022)

Director of Photography:
Gray Sorrenti

Production companies:
Calvin Klein

Calvin Klein:
Official Website

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Distributed by:
PVH Corp.



Run time:
35 Seconds

Release date:
September 29, 2022

Copyright © 2022 Calvin Klein/PVH Corp.

Retailers can get immediate ordering information by contacting PVH Corporation at 1-212-381-3500 | Facebook | Instagram | Linkedin | YouTube.

Article by: Keith Witchka, Staff Writer

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