LAS VEGAS — (09-20-22) — Global superstar and pop genius Netta drops, Playground Politica (2022) Official Music Video, the next entry in a one-of-a-kind discography which showcases the colorful vision, musical ingenuity, and undeniable heart of one of the world’s most exciting musical mad scientists.
The Eurovision champ was recently praised by The Hollywood Reporter for “her humorous lyrics, quirk-pop persona and over-the-top fashion”, and today’s track, an Afrobeat fusion jam which features beloved Nigerian artist Mr Eazi, is an important and earnest moment in her groundbreaking career.
“Playground Politica” is a candy-coated pop gem brimming with celebratory pizzaz that is also the most personal track of Netta’s career, being the first time she has shared a reflection on her adolescence growing up in Nigeria. It is a beautiful look at the life lessons she learned in Nigeria, tinged with a fittingly childlike aesthetic. Also out today is the joyous music video for “Playground Politica” which Netta filmed in Nigeria earlier this year with Mr Eazi.
Before winning Eurovision with her monster smash hit “Toy” and earning 100s of MILLIONS of plays and streams across her entire catalog, Netta spent her formative early years (6.5 years to be exact) in Nigeria where she attended an international school which shaped her early human experiences in a very special way. All the kids were from different countries & cultures and “Everyone was different so no one was different,” she said. Everyone was encouraged to “shine their own unique light.”
“Playground Politica” captures the essence of Nigeria as her happy place, something she used to think about when she moved back to Israel and felt picked on by her peers, with the track title referring to the hierarchical nature of classrooms which she felt on the losing end of: “I was the fat unibrow kid with an accent that didn’t fit in.”
The old Israel nursery rhyme “Nadneda” is featured in the song, which translates to “swing away, swing away, down, up, up and down”. This intentionally was chosen as Netta often found refuge on the swing set when she felt teased, “almost as if the swing could go back in time to take me back to Nigeria.”
Mr Eazi’s appearance on the track is more than just a feature. He, like Netta, also grew up outside of his home country and attended an international school. “We couldn’t help but feel like in a parallel universe we could be in class together.”
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Director:
Ani James
Tomer Heymann
Editing:
Shahar Beeri
Shay Asheri
Assistant Editing:
Michael Meller
Omer Leshem
Choreography:
Ofek Shuval
Production manager:
Ella Flexer
Aviv Loski
Produced by:
AJE Filmworks
Heymann Brothers Films
Booking inquiries:
NETTA@wmeagency.com
Marketing & Publicity:
Mighty Real Agency
Management:
Nadav Gesundheit
Head of Production:
Ella Flexer
Aviv Loski
Record Label:
S-Curve Records
Distributed by:
Hollywood Records
Country:
USA
Language:
English
Run time:
3 Mins
Release date:
August 30, 2022
Copyright ℗ 2022 S-Curve Records
Article by: Michael “The Sizzler”, Staff Writer
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