GARDEN CITY, N.Y. — (07-18-22) — Blush announced on Monday, a strategic rebrand that highlights the company’s expansion into education, innovation, and inclusion. With a new powerful mission statement and updated branding, Blush is setting a new standard for the way companies incorporate sexual wellness into their marketing and business practices.
The first step in Blush’s rebranding was a name change. Previously known as Blush Novelties, the company has been doing business as Blush to reflect an important shift in the adult industry. No longer considered “for novelty use only,” pleasure and intimacy products are more mainstream than ever with consumers and retailers seeing them as essential self-care tools.
“Blush recognizes the value of sexual wellness products in a healthy and happy lifestyle,” said Blush CEO Verna Meng. “We create the highest quality products, and our consumer’s safety and wellbeing are a top priority. These products truly are self-care tools, and at Blush, we have outgrown the ‘Novelties’ element that was once a part of our branding. We create vibrators, massagers, c-rings, and more – these are wellness products that serve a need!” said Meng.
The last year has seen Blush unveil their Blush U Retail Education Initiative and Sexual Wellness Training Program. This exciting program features live and pre-recorded events hosted by resident Content Creator and Sex Educator Tawney Seren and custom-designed to help adult retailers, staff, customer service support, and more provide customers with the best in service and sexual wellness products. As the company continues to evolve, customers and retailers can look forward to exciting new products, education tools, packaging, and more.
“Education is especially important to normalize conversations about pleasure,” said Blush Sales Manager Nancy Cosimini. “We can break down barriers, destigmatize sexuality, and make it easier for customers to find value in our products right away. Our new mission statement makes our commitment clear: Blush is a sexual health brand committed to pursuing pleasure with innovation, education, and inclusivity. Our mission is to enhance intimacy with thoughtful products designed to celebrate all bodies,” said Cosimini.
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Article by: Andy Powell, Staff Writer
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