PENNSAUKEN, NJ — (12-16-21) — Williams Trading Co is pleased to announce the addition of an all-new product line from Evolved Novelties – GENDER X. This new line of 18 products feature the power and innovation commonly found from Evolved, but what sets this collection apart is the lack of gendered language and imagery that would be indicative of a product being for a man or for a woman.

Gender X is a line that eschews the cis-gendered norm for true inclusivity, the lack of gender references on the packaging allows the items within to speak for themselves. Consumers determine the use of the product without being distracted by pronouns and language that might not fit how they identify. As an added bonus, the gender-neutral packaging allows retailers to merchandise the items in a manner that suits their store and their customers.

Williams Trading Co Gender X Catalog by Evolved Novelties

Williams Trading Co Gender X Catalog by Evolved Novelties

According to Steve Sav, Executive Sales Director for Evolved Novelties, the thinking behind this innovative idea stemmed from consumers themselves. “When we realized that some people use our G-spot toys for their prostates and vice versa, we thought, ‘Why not have a line that doesn’t impose any particular application at all?’ People can recognize the shape they want and make their own decision about how they’ll use it – that’s the key to Gender X.”

About Gender X: The Gender X line includes toys of all shapes, sizes and categories, from powerful wands to quadruple stimulators, neon clear plugs to pioneering strokers.  Kits, remote toys and partner play products are also included in the roll out that emphasizes form and function over gender suggestion or niche marketing. The simple, unspecific packaging is the point! There is no prescribed way to play – find what you like and choose your own adventure.

High-quality materials, robust motors and unique designs are the hallmark of all Evolved Novelties brands, and Gender X is no exception with state-of-the-art technology and innovation – and the reliable 5-year warranty. The difference here is that Gender X is purely user-driven leaving possibilities open-ended. The result is a welcoming brand that’s less about gender and more about the toys themselves – and the toys are exceptional!

In order to support the Gender X line, Williams Trading Co has created a dedicated landing page, which can be viewed here at the GENDER X Digital Catalog.

Williams Trading Co -December New Arrivals

Williams Trading Co -December New Arrivals

These items have also been featured in the weekly New Releases Flipsnack, where dealers can click on the link at the top of the Gender X page and be taken to the collection on the Williams Trading website.

Follow EvolvedⓇ Novelties on Facebook | Instagram | Twitter | YouTube.

Retailers can also ask their Williams Trading Co Sales Rep about the tester program for this line.

Watch – Williams Trading Co.’ New B2B Commercial

For more information on GENDER X, contact your account representative at the Williams Trading Company (WTC), toll-free at 1-800-423-8587  |  International Calls: 1-856-662-3344  |  EMAIL  | BLOG |  Facebook  |  Twitter  | YouTube | Vimeo.


Plus make sure to take advantage of the Williams Trading Co.’ state of the art Drop Shipment Program.

Article by: Andy Powell, Staff Writer

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