Williams Trading Co. Launch ‘Prepare for Pride Marketing Campaign’ with Hand Curated Selection

PENNSAUKEN, NJ — (06-02-21) — Williams Trading Co., the multi award-winning Veteran adult distributor of pleasure products is pleased to offer a comprehensive marketing campaign supporting the 2021 Pride season. This new marketing program is being supported with a partnership with JRL CHARTS, the Leader in LGBT B2B Adult News Leader.

JRL CHARTS will be launching a digital interactive Prepare for Pride 2021 Catalog, enhanced social media and a hand-curated mix of new products appealing to the Pride consumer; Williams Trading will be featuring a Custom Prepare for Pride Ordering Page for this Mix.

Retailers, the cornerstone of Williams Trading Co.’ 2021 Pride marketing program is the hand-curated selection of Pride-themed products from the following vendor partners: Hott Products Unlimited, NS Novelties, PHS International’s Gaysentials™ line, XRⓇ Brands, Blush Avant Pride, Male Power, Little Genie and Cloud 9 Novelties.

All items curated meet a criteria of having a rainbow-themed color and design!

“With a significant increase in sales for specialty brands during Pride season, we really wanted to hand-select a great assortment of products to offer this year,” said Rachel M. of Williams Trading Co. “PHS International always has a great assortment in their Gaysentials™ line, and Hott Products and NS Novelties also have some wonderful items on offer. Cloud 9 Novelties’ Rainbow GEMS are also great to add to any Pride-themed section.” said Rachel M.

Rachel M., continued…”To support our dealer base, we have created a digital interactive catalog and a custom landing page for orders, which simplifies the product selection and ordering process. Live links embedded in each page allow customers to order from each of the selected Pride-facing brands on sale.”

“We’ve narrowed the mix to help guide our retail partners with specific Pride selections,” added Ron Kohls, Senior Sales Rep for Williams Trading Co. “Williams Trading is a one-stop-shop for all Pride-themed products. Wholesale dealers can shop and order directly from this Pride Catalog Custom Landing Page.” said Kohls.

This year retailers, PRIDE 2021 is more important than ever, with the U.S. opening up post-COVID this Summer. Last year, most if not all Pride events were cancelled due to statewide mandatory shutdowns, so it is predicted that 2021 will see a major resurgence of events now that restrictions are being lifted across the nation.

“It’s imperative that retailers carve out a section of retail space and promote these custom assortments during the 2021 Pride selling season,” said Rich Pyne, VP of Sales at Williams Trading Co.

Plus retailers, don’t forget if you haven’t already done so, to sign up for the Williams Trading Co. VIP Text List.

Retailers, you can get more information by contacting  your account representative at the Williams Trading Company (WTC), toll-free at 1-800-423-8587  |  International Calls: 1-856-662-3344  |  EMAIL  | BLOG |  Facebook  |  Twitter  | YouTube.

Remember to take advantages of the Williams Trading Company’s state of the art Drop Shipment Program.

Article by: Andy Powell, Staff Writer

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