NEW YORK — (01-06-21) — Museum of Sex spotlights Rock Candy Toys and Bedroom Products this month as confirmed by ECN Rock Candy Toys. The two brands will take over the window displays at New York City’s Museum of Sex as part of a month long campaign through veteran adult distributor ECN. The collaboration will also be offer shoppers free gifts with every Rock Candy and Bedroom Products purchase.
“ECN is proud to unite our vendor and retail partners in this fun and unique campaign,” said ECN Director of Marketing Peter La Mantia. “This is an incredible opportunity for Rock Candy and Bedroom Products to showcase their artistry products in an unparalleled space.” said La Mantia.
Museum of Sex’s window display, which faces New York’s bustling 5th Avenue, a rep explained, “will be decked out in Rock Candy’s signature vibrantly colored playthings alongside Bedroom Products’ classic, sleek offerings. Appealing to shoppers with varying tastes, Rock Candy and Bedroom Products offer something for everyone.”
Among the items being spotlighted in the Museum’s window are Rock Candy’s Atomic Honey Stinger, Honey Stinger, Taffy Twist, Sugar Grinder, Atomic Sugar Grinder and Sugar Buzz. The window also showcases bestsellers from Bedroom Products, including Clean wipes and Pulse vibrating C-rings.
In addition to a prominent window display, Museum of Sex also will give away a pouch of Popping Rock Candy and a sample of Bedroom Products’ Clean wipes with every purchase of Rock Candy or Bedroom Products items.
“The Museum of Sex and I are elated to embark on this 2021 endeavor with ECN and Rock Candy,” said Kit Richardson, Museum of Sex’s associate buyer and merchandiser. “I couldn’t think of a better relationship going into the New Year to feature some of our store favorites. To work with Rock Candy has always been a thrill, but even more so with Tracy [Leone’s] never-ending support and confidence in the Museum and me. With this window launch, I look forward to showcasing to all of New York how sex should be fun and pleasurable.” said Richardson.
Leone, director of sales for Rock Candy Toys and Bedroom Products, elaborated on the manufacturer’s dedication to supporting its retail and distribution partners.
“Our focus for 2021 is to work more intimately with our distributors to enhance sales by providing and creating marketing materials that best fit their needs,” added Leone. “Our first partnership for the year is with ECN and the Museum of Sex, highlighting Rock Candy and Bedroom Products’ beautiful new displays. We created gorgeous window designs for each brand to showcase new releases, as well as some of the best sellers.” said Leone.
Article by: Andy Powell, Staff Writer
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