PENNSAUKEN, NJ — (11-20-20) — Multi Award-Winner Williams Trading Co., launch its new course sponsored by EvolvedⓇ Novelties on the Williams Trading University Sexual Health and Wellness Channel.

The Williams Trading University Health & Wellness Channel launches brings retailers new course introducing merchants and e-Learners to the ins and outs of anal sex, sponsored by EvolvedⓇ Novelties and developed and narrated by Dr. Sunny Rodgers, PhD.

Introduction to Anal Sex – Sponsored by EvolvedⓇ Novelties gives learners an overview of anal sex basics with an eye towards sexual health and wellness, with the goal of being able to better assist consumers interested in safe and healthy anal play.

Collaborating with EvolvedⓇ Novelties’ Executive Sales Director Steve Sav, Dr. Sunny Rodgers delivers a course that covers pertinent information that everyone interested in anal play and anal sex should know – from basics such as lubrication and hygiene, to positions, to what types of toys are best used for this type of activity.

“Anal play continues to gain popularity and being able to spotlight health benefits and how-to information that will be very helpful for retailers and their end consumers was incredibly satisfying,” says Steve Sav, Executive Sales Director at EvolvedⓇ Novelties. “I feel like the quality and high level of content that the WTU Sexual Health channel and key partners like EvolvedⓇ are creating will continue to positively impact retailers for years to come.” say Sav.

Dr. Sunny brings her signature warmth and engaging energy to the course, and her background in both academia and the novelty manufacturing industry makes her the perfect educator for the Sexual Health & Wellness Channel.

“The Williams Trading team continues to offer the best online training courses in the industry,” said Dr Sunny Rogers, PhD. “For me, the process involved some planning, research and the opportunity to share what I’ve learned over the years. Anyone new to the business will certainly benefit from taking as many courses as possible. Refreshers don’t hurt either!” said Dr Rogers.

Though the course is sponsored by EvolvedⓇ Novelties and features their anal products, the goal of the Introduction to Anal Sex course is to educate retailers and e-Learners on the sexual health & wellness aspects of anal play, not the products themselves.

The Williams Trading University team developed the Sexual Health & Wellness Channel as a platform to educate learners on topics that are at the forefront of consumer interest, as the taboos surrounding sex are slowly being eradicated by a strengthening presence in mainstream media.

“As someone who has been on the front lines of the retail side of this business,” added Rachel M who assists in coordinating the material for Williams Trading University’s New Channel. “I am thrilled to be part of developing courses that focus on topics customers ask about,” says Rachel M, who assists in coordinating the material for Williams Trading University’s new channel. “These courses will definitely help retailers better serve consumer needs, especially as people become more open to talking about sex and their particular concerns.” said Rachel M.

Follow EvolvedⓇ Novelties on Facebook | Instagram | Twitter | YouTube.

Retailers, to get this course and information on other Health & Wellness courses, go to the Sexual Health and Wellness Channel and sign up!

For e-Learning modules focused on products and product lines, go to the original Williams Trading University platform and sign up for a free account.

Plus don’t forget if you haven’t already done so, to sign up to Join the Williams Trading Co. VIP Text List.

Retailers can get more information on EvolvedⓇ Novelties, by contacting the Williams Trading Company (WTC), toll-free at 1-800-423-8587  |  International Calls: 1-856-662-3344  |  EMAIL  | BLOG |  Facebook  |  Twitter  | YouTube.


Remember to take advantages of the Williams Trading Company’s state of the art Drop Shipment Program

Williams Trading University Sexual Health & Wellness Channel offers free e-learning with a simple log-in, separate from the regular Williams Trading University signup page. Participating Brand Partners and Accredited Contributors can be found on the channel home page. Online courses are available 24/7 at

Article by: Andy Powell, Staff Writer

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