Hustler Hollywood Boise Officially Opens Doors

BOISE, ID — (07-22-20) — We can now confirm that Hustler Hollywood Boise has officially opened their doors in the great state of Idaho. The new brick and mortar store located at 5805 W. Fairview Ave in Boise, marks the retail giant’s 35th brick and mortar location nationwide.

Parent company LFP, Inc., signed a 10-plus year lease with options to extend. The company has spent more than $1 million to renovate the 7,000 square foot location and, have added 12-15 jobs to the local economy.

“We couldn’t be more excited about being a part of the Boise community and hope that residents will stop by,” said Philip Del Rio, VP of Retail for Hustler Hollywood. “Visit us and see what we are all about if they aren’t already familiar with us. Our mission is to encourage the exploration of intimacy and enhance relationships. We have been helping in this department for years. I think people will see that we are quiet neighbors and enjoy having us around,” said Del Rio.

Hustler Hollywood has been a leader in the sexual health and wellness arena for more than two decades. The retailer advocates and encourages free sexual expression for all and has products for every individual regardless of sexual orientation or preference, allowing for greater diversity and inclusion.

The brick and mortar stores are designed to be intimate, sophisticated and curated with some of the finest products on the market, selected by a diverse team of buyers to ensure that the retailer has products for everyone.

For the new location’s first promotion, there will be a grand opening weekend celebration August 1-2, offering promotions, discounts, giveaways and gifts with purchase all weekend long to encourage customers to come in since most have been home bound as a result of the COVID-19 virus.