DEMIAN unleashes KARMA Official MV thru SME

SEOUL, KR — (06-24-20) — SME Korea Inc debut rookie singer-songwriter Demian’ “KARMA” Official MV. The release of “KARMA” marks Demian’s second release following his debut with “Cassette” back in March, which has garnered over 1.8 million Spotify views since March.

“Karma” delivers the 26 year-old’s unique sentiments with a catchy melody and stirring lyrics, expressing his own ideas of regret and karma.

“In particular, the emotions of regret and guilt that arise after a breakup with a lover and the ‘karma’ that comes from the actions that are caused by such emotions,” according to the singer.

The ‘KARMA” MV also expresses people’s inability to properly start and finish a relationship and the emotions that appear when looking back at past memories.

Demian’s debut single “Cassette” has been streamed over 1.8 million times through global music service Spotify. He was also listed alongside some of K-pop’s biggest stars in the service’s “K-pop Daebak” chart, which included BTS, ITZY and Zico.