PENNSAUKEN, NJ — (01-15-20) — EDC Wholesale and Williams Trading Co., ink U.S. distribution deal for EDC pleasure product lines from Europe. Several of the new pleasure lines under the new EDC Wholesale and Williams Trading Co., distro’ deal include Boners, Luv Egg, Panty Rebel and Rosy Gold.
“We are pleased to offer these new product lines from EDC Wholesale within the US at the start of our long-term partnership,” Rich P., vice president of sales at Williams Trading Co., told JRL CHARTS.
Retailers can review the full collection at the Williams Trading Co.’ digital flip snack platform.
The Boners collection offers a wide range of rings, stretchers and drugstore products. Boners products are easy to use, have a masculine design, and are suitable for all men.
The Luv Egg collection features three pastel-colored wireless eggs with a remote control. Each Luv Egg has a powerful motor with 10 vibration settings. The egg is waterproof, USB rechargeable, and wrapped in body-safe soft silicone that feels comfortable against the skin.
The Rosy Gold collection is a luxurious brand, designed with Art Deco styling, and features images of women from the 1920s. Rosy Gold embraces the sexual revolution of the Roaring Twenties and takes self-love to this era.
The Panty Rebel collection offers two gorgeous options. Break the habit of conventional intimacy and give your sexual pleasure a new impulse of suspense and excitement. Embrace your freedom with this remote-controlled panty vibrator and be a Panty Rebel.
In immediate support of EDC Wholesale’s product lines, Williams Trading Co. has created custom landing pages for each of the four lines from EDC Wholesale so that retailers may shop these collections more easily.
Williams Trading Co. is also offering support in the form of a digital flip snack catalog that showcases the Boners, Luv Egg, Panty Rebel, and Rosy Gold lines, as well as banners and a New Vendor page on the Williams Trading Co. website.
Long term, in support of the EDC new product lines, Williams Trading Co. will be offering e-learning modules on the Williams Trading University platform, drop shipment services, and retail brick and mortar point-of-sale support.
“We feel strongly that our retail customer base will embrace these new lines from EDC Wholesale, and will have the convenience to add-on and expand these product lines to their weekly orders,” Scott D., director of sales and marketing told JRL.
Located in the Netherlands, EDC Wholesale grew from a small online store in founder Eric Idema’s attic. Within only a short span of time—approximately 10 years—EDC Wholesale now occupies 8,000 square meters of space and carries more than 35,000 products, including several lines of their own.
Already big in the European market, EDC Wholesale is branching out to reach a wider audience: the U.S. market.
“We are very excited to be partnering with Williams Trading,” said Andre Visser, sales director at EDC Wholesale. “They have a tremendous track record as a large and established company in the U.S. Scott and Randy, and their team are amazing and have a great knowledge of the U.S. market; we are thrilled to introduce these brands to the U.S. retailers, together with Williams Trading. We can’t wait to see these products roll out in the shops there.” said Visser.
With nearly 45 years of experience in the pleasure product industry, veteran distributor Williams Trading Co. was the perfect fit for EDC Wholesale and vice versa.
For ordering information on the Boners, Luv Egg, Panty Rebel and Rosy Gold pleasure products lines, and to inquire on Williams Trading Co.’ January Sale,, contact your account representative at 1-800-423-8587 | International Calls: 1-856-662-3344 | EMAIL | Facebook | Twitter | YouTube.
Plus take advantage of Williams Trading Company’ Drop Shipment Program.
Article by: Andy Powell, Staff Writer
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