The anti-LBTQ groups threatened to launch a boycott against the Hallmark Channel if they continued running the same-sex wedding TV spot.
Feminism Editor and cohost of The Advocates Tracy Gilchrist, reports that Zola, a company that helps couples plan weddings online, has ended their relationship with The Hallmark Channel after the network pulled ads featuring a lesbian couple:
“Following pressure from anti-LGBTQ groups including One Million Moms, the Hallmark Channel pulled four ads from wedding registry site Zola that feature lesbian nuptials, while keeping two Zola ads that don’t include the same-sex wedding narrative.
Watch Zola ‘Easy Wedding Planning TV Ad Spot Pulled by Hallmark
Now, Zola has pulled the entire campaign from the Hallmark Channel and canceled all of its advertising with the network “for the foreseeable future,” a spokesperson told The Advocate.
However, the ads that feature two women getting married is still airing on several other networks and is streaming on Hulu.
Zola created six different ads for its campaign that ran on Hallmark, four of which included the same-sex couple. When Hallmark pulled the four ads featuring the gay couple but left the two ads that featured only opposite-sex couples, Zola made the decision to pull all of the ads, according to the spokesperson.
“Hallmark has now pulled our ads featuring the same-sex couple. We decided to cancel all our advertising on Hallmark and pull the remainder of our ads,” Zola officials told The Advocate in a statement.
It should also be noted that the Hallmark Channel recently announced that it would be open to producing a Christmas movie featuring a same-sex couple.
UPDATE: The Hallmark Channel, reversing what it called a “wrong decision,” said Sunday it will reinstate all commercials featuring same-sex couples that it had pulled following pressure from a conservative group known for their anti-LGBT activism.
Article by: Paul Goldberg, Staff Writer
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