PENNSAUKEN, N.J. — (03-13-19) — Williams Trading launches the newest Crazy Girl CG range to retail. The new Crazy Girl CG Range includes, the Ultimate Arousal Collection, Pheromone Infused Fragrance Collection, and the Kissable Play Collection.
Known simply as CG, this collection of intimate cosmetics is sexy, inspiring and unapologetic. These new re-packaged product lines are now available for wholesale shipment from Williams Trading.
“We offer the full line of CG products, the newly designed packaging with the CG brand is a beautiful upgrade for our dealers.” said Charlotte L., sales rep for Williams Trading.
In order to ease product selection for dealers, and assist with first stocking orders, Williams Trading is offering a print and digital version of these new CG print and digital catalog.
“Dealers can shop the CG catalog online, and each page is individually linked to the wholesale SKU for immediate orders.” said Rich Pyne, vice president of sales and e-commerce.
“When we started the re-branding process, we set out to create a collection of products that met three core goals.” said Marketing Director of Classic Brands Janette Bilodeaux. “One—develop amazing products specifically designed to enhance a woman’s physical pleasure. Whether with herself or with a partner. This created body safe products using as many natural ingredients as possible and with as few additives, preservatives and colors.” said Bilodeaux.
Crazy Girl is all grown up and has a whole new look with CG Releases
“Three—design a visually beautiful package that is both playful and pretty. Something that can sit boldly next to facial cream and toothpaste.” said Bilodeaux. “We also designed the CG Collection with pleasure specific experiences in mind. Products fit into four easy to identify categories; beauty, couple’s play, arousal, and enhanced play. While this certainly helps with merchandising, it’s really designed to help the consumer absorb and navigate the collection quickly and confidently. To identify a product that fits the ‘experience’ they’re looking for and make a purchase.” said Bilodeaux.
Williams Trading offers full support of the CG line with in-store testers, and drop shipment for e-commerce.” said Deanna K, Vendor liaison at Williams Trading. “In support of these exciting CG 2019 new releases, selected CG products will be offered with retail tester programs and planograms, dealers should contact their Williams sales reps for details, ” said Deanna K.
Article by: Andy Powell, Staff Writer
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