Trigg Labs Sign Michelle Major As U.S. Brand Ambassador

LAS VEGAS — Trigg Labs, makers of Wet Lubricants, signs Michelle Major as their new Eastern U.S. Brand Ambassador. As Wet’s Eastern U.S. Brand Ambassador, Major will be responsible for bringing this new look to everyone west of the Mississippi.

Teaming up with Joe Pascolla, who covers the Western U.S., Major will provide free slat wall displays, counter displays and testers to stores and distributors that want to sell the new products.

“I’m so excited to partner with someone like Michelle,” said Joe Pascolla. “We both love working with new people and getting the word out about Wet—it’s a blast to talk product and feed off each other’s enthusiasm!” said Pascolla.

With owner Michael Trigg returning to managing the company this year, Michelle’s high-profile hire is the latest in several big moves from Wet. Trigg launched a fresh, new, reinvented look for the entire Wet product line at the ANME Trade Show in July, and has been fully immersed in evolving his team and his brand.

“I’m thrilled that Michelle has signed on—with her considerable sales background and her experience in lubes.” said Michael Trigg. “She’s the perfect addition to our team as we begin to rock the market.” said Trigg.

Bruce Fleming, sales manager at Wet, appreciates Michelle’s familiarity with the adult industry. “It’s fantastic that Michelle is an industry vet.” said Fleming. “She knows the business and has great contacts—it’s obvious that she’s an expert at building relationships. All smiles, Michelle is eager to start store visits, trainings and get in front of new clients.” said Fleming.

Article by: Andy Powell, Staff Writer