NEW YORK — Pleasure products company ‘Blush Novelties’ issued a press release today discussing the company’s continued compliance with California’s ‘Prop 65’ labeling requirement.

‘Prop 65’ requires businesses to notify Californians about significant levels of toxic chemicals present in the products they offer to consumers.

‘Prop 65’, established in California in 1986 as the ‘Safe Drinking Water and Toxic Enforcement Act’, requires the state to publish a list of chemicals known to cause cancer, birth defects, or other reproductive harm.

The List, updated at least once a year, currently includes more than 900 chemicals. Businesses are required to inform Californians, and as a result, all consumers, of the presence of any toxic materials listed. Once a chemical is added to the Prop 65 list, businesses have 20 months to comply.

With increased scrutiny on the safety of adult pleasure products, continued adherence to Prop 65 has been one of Blush Novelties’ biggest core priorities.

“The Blush Novelties team consists of makers, tinkerers, and people who always strive to be better,” said Eric Lee, Blush Novelties’ chief operating officer.

“Our products comply with California’s ‘Prop 65 regulations’, as well as the EU’s CE, ROHS and REACH regulations. Our retailers can rest assured they are selling quality products, which play well and exceed all body-safe standards, when they offer Blush products to their customers.”

Lee said that the New York-based company is committed to ethics “at every level, from manufacturing to retail.”

“We make over 95 percent of the products we sell,” he said. “We find it very difficult to trust another factory to care about our customers and the end user as much as we do. Our thought process is not about cutting corners, it’s about how we can make a better product.

“We do this because we can and take pride in all of our creations.”

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