Lavi Yedid Named President of NS Novelties

Lavi Yedid, veteran of the adult entertainment industry has been named president of powerhouse NS Novelties by parent company Taylor Made Enterprise. “I’m greatly appreciative to Scott Taylor for believing in me and allowing me the tools necessary to build this amazing brand,” said NS Novelties newly crowned president Yedid.

“Lavi’s experience, vision, and hard work are largely responsible for why NS Novelties is where it is today,” said Scott Taylor, CEO of the Taylor Made Enterprises group of companies.

Yedid’s experience and vision stems from more than 30 years in the adult industry. With a background rooted in design and an extensive knowledge of industry trends, Yedid has carved a path in an over-saturated field by building a brand of products anchored in quality, innovation, and unique packaging. His drive and energy has catapulted NS Novelties into an internationally acclaimed brand.

Founded in 2011, NS Novelties is revered for such signature lines as The Luxe Collection, Colours Dongs, Sinful Bondage, Firefly Glow in the Dark and many more best-selling lines — available worldwide in all major outlets. The company, named Best Pleasure Manufacturer at the 2017 AVN Awards, was most recently hailed by mainstream and adult media for its game-changing and award-winning Shi/Shi Union massager for lesbian and bi women.

“It’s amazing to think that in seven short years we were able to accomplish all this,” Lavi Yedid told JRL. “We have an amazing team that deserves all the credit for growing and caring for our customer base and helping spread the word about our fabulous products.” said Yedid.

For direct sales information, contact:

Lavi Yedid | 800-748-6767 | EMAIL

Janet Rini | 800-748-6767 | EMAIL

Christina Williams | 800-748-6767 | EMAIL

Jade Leon | 800-748-6767 | EMAIL

Article by: Andy Powell, Staff Writer

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