By: William Lopez, Staff Writer
“This new year is bringing with it a whole new style and attitude for the Ride BodyWorx brand.” said Erik Vasquez, Ride BodyWorx Brand Ambassador. “The packaging has always presented a sophisticated, masculine sex appeal; however, the brand’s identity needs to match that narrative. The new RideLube website is more user-friendly, more streamlined in its functionality, more aesthetically in-line with the story we are conveying, and it will feature updated content that is pertinent to the modern, sexually driven male that is the Ride customer,” said Vasquez.
According to Vasquez, the Ride BodyWorx new site is edgier, with original content including new imagery that is focused directly at the modern man; specifically the LGBTQ modern man. The new site is more user friendly with easy navigation, a better layout, social media integration, and is fully responsive and mobile friendly for a convenient and stress free shopping experience.
Plus, new to the site is The Ride Guide, the official blog of Ride BodyWorx that will take an irreverent probe into common issues all modern men have regarding love, dating and, of course, sex. The new Ride BodyWorx site also has a new feature called “Partners ” this is a form that will allow visitors to request more information on private labeling, sponsorship’s and samples.
“Ride may be the little brother of Sliquid, but it has its own identity separate of Sliquid,” added Vasquez. “We are catering directly to the LGBTQ community in our marketing because we, as gay men, have a desire for products that are high quality and that speak directly to us … that make us feel provocative and sexy. A socially conscious brand like RIDE is who we are going to spend our money with, and there is a lot of buying power in our community.” said Vasquez.
Retailers can get more information on Ride BodyWorx by contacting your preferred distributor; East Coast News (ecn) | Eldorado | Entrenue | Holiday Products | Williams Trading Co. | Pink Cherry (CAN) | Sexy Living (CAN) | Ultra-Love (CAN) | Mason BelAir Distribution (SCAND)
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