By: Jack MacNamara, Staff Writer

PENNSAUKEN, NJ – Williams Trading just sent word over to our newsroom that they have expanded the product offering in the newly recently released Valentine’s Day Lingerie Essentials Catalog.

That’s right retailers, the expanded line features collections from René Rofé, Seven ‘til Midnight, Dream Girl, Allure, Be Wicked, Coquette, Elegant Moments, Magic Silk, Male Power and Fantasy.

Valentine’s Day spending is expected to reach $218 Billion, according to NRF’s annual survey conducted by Prosper Insights. U.S. consumers are expected to spend an average $136.57 according to this survey. Valentine’s Day is the perfect selling season for boxed lingerie with Williams Trading offers over 15 brands in stock every day.

“We are encouraging our retailers to stock up now as we anticipate a surge in sales during the Valentine sales season.” said Rich Pyne, VP of Sales at Williams Trading Co. “These best selling brands of lingerie are offered in an easy to merchandise high end gift box to optimize planogram space at retail. Williams Trading has added over 250 skus in the last 3 months of the hottest brands, styles and colors. We aim to appeal to every customer by carrying a full assortment of sizes in lingerie. We have recently expanded our lingerie lines to carry various new collections of garters, body-stockings, chemises, baby dolls and sexy crotchless underwear. One of our top sellers; DreamGirl Lingerie has a variety of new seductive open back, strappy lace and cheeky panties. In addition, Magic Silk Lingerie is featuring tempting cupless and crotchless teddies, chemises and corset sets. While some of our newly acquired brands like René Rofé have the latest irresistible crotchless panties, lace garters, peek a boo bras and body stockings.” said Pyne.

Retailers, to review the wholesale specials for Valentine’s Day 2018, CLICK HERE.

You can download the convenient Flip Snack Digital catalog in a simple to use PDF, or simply click on the landing page for each product and they will be instantly linked to the official Williams Trading Co. B2B Site.

Retailers don’t delay, contact your Williams Trading sales representative toll-free at (800) 423-8587 | International (856) 662-3344 | EMAIL | Facebook | Twitter | YouTube.

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