Elbow Grease Lube Parent B. Cumming Co. Under New Ownership

By: Andy Powell, Staff Writer

NORTHRIDGE, CA — The new year brings a huge change at the iconic B. Cumming Co., manufacturer of of Elbow Grease, Encounter, Fusion Personal Lubricants, H2O Personal lubricants and Black Beauty Latex Polish, for it is now officially under new management and guidance of industry veteran Nef Martinez. According to B. Cumming Co.’s publicity division, the sale was finalized in November.

“The company is in very good hands and the brands will continue to thrive under Nef’s guidance,” said David Mazer, the founder of B. Cumming Co. “I am happy for everyone involved in this transaction. As for me, I am ready to start enjoying my retirement.” said Mazer.

David Mazer is an icon in the adult entertainment industry, having founded B. Cumming Co., Inc./Elbow Grease Brand in 1979, it has become an internationally recognized brand.

“I am very excited about the future the company under my direction; I have exciting projects planned for 2018,” said Martinez. “I am looking forward to all the new business possibilities, challenges and the continued success of this company. I am looking forward to meeting with our customers/partners at ANME in January and discussing new marketing and sales strategies.” said Martinez.

Martinez is an industry veteran who began working for B. Cumming Co. in 1990.

“With my knowledge of the industry, our brands, our partnerships with our current and future customers, I know our brands will continue to thrive,“ Martinez said. “Look out for me 2018 … here I come.” concluded Martinez.

Retailers make sure to check your inventory for restock with an authorized Distributor of B. Cumming Co.: East Coast News | Eldorado | Honey’s Place | Nalpac Ltd | Williams Trading

RELATED: Elbow Grease Lubricants