By: Andy Powell, Staff Writer
Though the new adult store is now open, the grand opening celebration is scheduled to kick off at 6 p.m. Saturday, Sept. 30, located at 333 E Shaw Avenue, next to the Highway 41 North off-ramp.
The Hustler Hollywood store’s opening comes after the retail chain and city official reached an agreement in a legal battle that lasted several months.
Hustler Hollywood initially moved forward with plans for a location in the city in late 2015, shortly after a former Fresno landmark, the Silver Dollar Hofbrau, went out of business. Hustler Hollywood signed a 10-year lease, but only a few days into renovations the city red-tagged the location and brought work to a halt.
The suit was filed by Hustler Hollywood and alleged city officials changed a code that originally said an adult-oriented store could operate in the north part of the city provided 25 percent or less of the store contained sexually explicit materials to “any merchandise” deemed to be adult. the suit also claimed the retail outlet had been mislabeled as an adult book store by the city.
The settlement awarded Hustler Hollywood a permit to renovate and operate in the location. Adult consumers can find out more by visiting the official Hustler Hollywood website for a location near you.
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