By: William Lopez, Staff Writer

LOS ANGELES, CA — Topco Sales has officially announced the expansion of its top selling ‘Bottoms Up’ line of lubricants, insertables, and enhancements made for all things anal, and the new items are now in stock and shipping.

“Bottoms Up has been beloved by customers and consumers for years and we have expanded the line to make it even more relevant to young, modern, and sex-positive users,” said Topco Sales COO Autumn O’Bryan. “You can’t have safe or satisfying anal play without lubricants, which made the cosmetics a natural addition to grow the brand. The new look for Bottoms Up is clean and welcoming, and it displays beautifully and seamlessly cross-merchandises with any anal toy. Bottoms Up has always been a big seller and we anticipate even bigger numbers now that each item is officially shipping.” said O’Bryan.

New to Bottoms Up are four U.S.-made specialty cosmetics designed to enhance anal play in their own way:

• Bottoms Up Anal Comfort Lube features a thick water-based formula enriched with 5 percent lidocaine to gently numb the skin for smooth entry and a satisfying experience.

• Bottoms Up Silicone Lube with Vitamin E is super long-lasting, making it ideal for anal play, and is waterproof, hypoallergenic, vegan, and extra-soothing with the inclusion of vitamin E.

• Bottoms Up Hybrid Lube boasts a lush water-based and silicone-based formula that hybrid fans love for its long-lasting results. Its thick texture is perfect for anal play and its unique paraben-free, glycerin-free, vegan blend stays smooth and slick.

• Anal Bleach, formulated to gently and safely lighten the appearance of intimate skin. This unique product is made to be safe for use on genitals and delicate skin and deliver noticeable results over time.

Plus Topco Sales wanted retailers to know that in addition to the new cosmetics, the full Bottoms Up line now features packaging with a clean and modern look that makes the anal plugs, cosmetics, and accessories perfect intro or beginner items for anal newcomers.

With a blue-to-white gradient color scheme, bold and eye-catching graphics, and clear usage instructions, Bottoms Up offers retailers a complete line of anal-focused products that appeal to shoppers of all experience and comfort levels.

Bottoms Up Hybrid and Silicone lubricants are available in 8.6-ounce bottles, while Anal Bleach and Anal Comfort Lube comes in 6.3-ounce bottles.  The full lines comes with marketing support, including shelf talkers to make in-store shopping fast and easy.

Retailers can view the Bottoms Up line as well as all of Topco’s top selling brands by visiting

For ordering information, contact Autumn O’Bryan at (800) 867-2601 | International (818) 332-4601 | Fax (818-) 332-4700 | | | Facebook | Instagram | Twitter | Vimeo

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