By: William Lopez, Staff Writer
LONDON, ENGLAND — Lovehoney’s Trade Sales Executive, Jade Bawa, has just returned from what many are reporting as a successful trip to Australia adult retail marketplace.
Jade visited customers and retailers and represented Lovehoney at Adultex, one of the largest gatherings of adult industry manufacturers and retailers in the southern hemisphere.
Held by Calvista, Australia’s largest adult wholesale distributor in Australia, the three-day tradeshow took place April 26-28 and showcased the latest products and innovations in sexual pleasure and wellness products.
Lovehoney showcased the Motörhead – The Official Pleasure Collection, Mötley Crüe – The Official Pleasure Collection, Fifty Shades Darker – The Official Pleasure Collection and tokidoki x Lovehoney Pleasure Collection ranges and Sqweel. Supporting eye-catching POS was also on display to show the customers the fantastic marketing support that Lovehoney offers. This included a brand new striking Fifty Shades Darker acrylic display shelf and tokidoki x Lovehoney slat wall graphics.
Visitors to the stand were particularly taken by the tokidoki x Lovehoney Pleasure Collection, notably the effervescent tokidoki x Lovehoney bullets and striking POS, Lovehoney reported. Customers were rocked by the Motörhead vibrators, with many fans of the band coming to check out the line-up, the company added.
Jade remarked, “We are so pleased with the outcome of the show, the turnout was fantastic and it was great to chat to existing and potential customers. The response to tokidoki x Lovehoney was phenomenal, people loved the vibrancy of the products!” said Jade.
Calvista’s General Manager Roger Sheldon-Collins added, “It was great to see so many retailers interested in all the wonderful brands that Lovehoney stock, especially tokidoki and Lovehoney’s Official Pleasure Collection, as both these brands stood out to not only customers but us too!” said Sheldon-Collins.