By: Michael “The Sizzler” Jacobs, Staff Writer

SAN JOSE, CA — LELO has continued to expand its reach in the EU as this month it announced that its top selling brand is one of the first pleasure brands stocked by Europe’s Number One Electronics Store, Media Markt’s, fresh new online sex toy department.

With over 800 stores with sales floors measuring up to 10,000 square meters in 14 countries, Media Markt is one of Germany’s biggest electronics retailers.  The new sex toy category features virtually the entire LELO Catalog.

“It’s always a pleasure to see products as sexy as LELO’s alongside the most everyday things like washing machines,” said LELO CMO Steve Thomson. “It goes to show that LELO is as much a part of a normal, healthy lifestyle as anything else. That’s very rewarding. We’ve always done more than pleasure products, including design awards and so on, so we are the most mainstream pleasure brand in the world, and this partnership confirms that.” said Thomson.

A representative added, “There is a very encouraging trend across Europe for bringing the most beautiful sex toys out of the traditional sex shops and installing them alongside more mundane, more everyday products, like electronics. Here, they are positioned as household items, rather than objects to hide. “

“This is a change in attitude very much led by LELO,” the representative added. “After all, LELO has already secured similar placements in mainstream stores across Europe, from LuisViaRoma in Italy to Selfridges in London, as well as Muller in Croatia and many more besides.”

Media Markt operates More than 800 stores with sales floors measuring up to 10,000 square meters in 14 countries, an average assortment of 45,000 articles and an integrated online offering – these are the key data of a business enterprise whose extraordinary dynamic growth has kept the industry holding its breath for more than 35 years. Innovative, customer oriented and highly competitive, MediaMarkt is continually enhancing its position as the Number One consumer electronics retailer in Europe.

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