By: Andy Powell, Staff Writer

Williams Trading Co. continues to create educational incentives for adult retail employees and this time, the award winning distributor is offering a free Satisfyer personal tester with the completion of the exclusive Williams Trading University (WTU) Satisfyer e-Learning course.

The ‘Satisfyer series’ of pressure wave vibrators is designed and developed for a wide target group and almost every budget by designers in Europe.

“Touchless technology is leading the consumer buying trend in adult retail for 2017,” says Erin V., vendor marketing liaison. “This new market is wildly popular and receives rave reviews in adult and mainstream media.” said Erin V.

WTU is a free e-Learning program available exclusively to existing and new Williams Trading Co. accounts. Available 24 hours/7 days per week accessed with a simple login, each course offers product benefits and features, as well as a seminar that explains its importance to a customer, their needs and well-being. Over 50,000 course certifications have been completed across the domestic U.S., Canada and Puerto Rico.

The Satisfyer e-learning course gets sales associates up to speed on this product line. Upon completing this course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate and a free personal tester for home use.  Free ‘Satisfyers’ will only be shipped direct-to-store during the Satisfyer launch or while supplies last.

“Since the personal tester is being shipped to the store, I encourage sales associates to take their time completing the premium request form upon earning their Satisfyer certification,” said added Erin V. “This is a great opportunity to not only learn about this popular brand of products, but to try it out for themselves!” said Erin V.

In addition to the personal tester program, Williams Trading Co. is offering three different store counter displays supported with retail testers for demonstration. You can view all of the personal display programs here. The counter display and tester are free to each store front that places a minimum qualifying order of 4 or 6 units.

“We are thrilled to extend this generous offer to our adult retailers and their employees,” added Scott D., director of sales and marketing. “Product knowledge and education consistently cause a lift in sales on the retail floor without a percentage off or gift with purchase. Retail education is the way to go!” said Scott D.

Retailers both brick and mortar and online, can get more information on Satisfyer as well as ordering information on all of the elite brands distributed by Williams Trading Co., by contacting your account representative Toll Free 1-800-423-8587 | International: 1-856-662-3344 | |

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